‘Always Sunny’ Cast Partners With Jon Bon Jovi’s Son to Grow Whiskey Brand

(Photos: Lily Pond Group/Four Walls Whiskey)

Four Walls Whiskey, the brand founded by three of the stars of the hit TV show “It’s Always Sunny in Philadelphia,” is teaming up with Jesse Bongiovi, the son of Jon Bon Jovi, as the spirits label looks to expand its reach.

Lily Pond Group, the beverage alcohol incubator founded by Bongiovi, announced Wednesday that Four Walls Irish American Whiskey has become its newest official brand partner.

The move adds Four Walls to Lily Pond Group’s portfolio of beverage brands, which already includes Hampton Water Rosé, Five Springs Infused Bourbon and Mezcal Mezul.

Four Walls was founded in 2022 by Rob McElhenney, Charlie Day and Glenn Howerton. The brand markets itself as an “Irish American Whiskey,” blending Irish whiskey with American rye.

“As we continue building Lily Pond Group, we’re focused on partnering with brands that have a strong identity, an authentic community, and a clear cultural point of view,” Bongiovi said in a news release. “Four Walls Irish American Whiskey embodies exactly that.”

The company did not describe the arrangement as an acquisition. Instead, it characterized Four Walls as an “official brand partner” joining Lily Pond Group’s portfolio.

According to the announcement, Four Walls has doubled volume year-over-year since launch and has built momentum in bars and restaurants. The brand said it worked with bartenders during development to create a whiskey suitable both for shots and cocktails.

“We always believed the best moments happen when people come together, share stories, and raise a glass,” McElhenney, Day and Howerton said in a joint statement. “Partnering with Jesse and LPG feels like a natural fit.”

Lily Pond Group was launched by Bongiovi, who also co-founded Hampton Water Rosé with his father, Jon Bon Jovi. The incubator says it focuses on helping culturally driven beverage brands scale through support in sales, distribution, marketing and operations.

Four Walls is currently sold online across the U.S. and in retail markets including New York, California, Florida, Texas and Pennsylvania.