Aperol Brings Spritz Bars and Fan Events to Hilary Duff’s 2026 Tour
Hilary Duff poses with an Aperol Spritz. (Photo: Aperol)
Aperol is heading on tour with Hilary Duff this summer as part of a new partnership tied to the singer’s sold-out 2026 “lucky me tour.”
The Italian aperitif brand announced Wednesday that it will serve as an official sponsor of the tour, bringing branded fan experiences, spritz pop-ups and sweepstakes activations to select stops across the U.S.
According to the company, the campaign is built around Aperol’s “Share the Moment” platform, which focuses on music, social gatherings and shared drinking occasions.
“As an official sponsor of the lucky me tour, Aperol will extend its world of connection and celebration beyond the glass,” the company said in a news release.
The partnership will include Aperol Spritz Day Club pre-show events in select cities, with branded experiences hosted at bars, restaurants and tour venues ahead of Duff’s performances. The company said the activations are designed to encourage fans to gather before concerts through music, cocktails and interactive experiences.
“The best moments with an Aperol Spritz are the ones shared,” said Allison Varone, head of marketing at Campari Group’s Campari America division. “Hilary Duff is the perfect embodiment of that spirit.”
Duff said the partnership felt like a natural fit as she returns to touring.
“Share the Moment is really about being present — putting your phone down, laughing too loud, and making memories with the people you love,” Duff said. “I mentioned an Aperol Spritz in one of my songs, so partnering with Aperol honestly feels very me and kind of full-circle as I head back out on tour.”
The campaign launches alongside Duff’s first major tour in more than 18 years. According to the release, the global run has sold out 50 shows across seven countries, including stops at Madison Square Garden and Kia Forum.
Aperol also plans to host a sweepstakes in eight states, giving winners tickets to the tour along with limited-edition co-branded merchandise.
The first activation will take place June 21 in West Palm Beach, the tour’s first stop.
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