Pabst Blue Ribbon and Dr. Squatch Take ‘Shower Beer’ to a New Level With Soap Made With Real Beer
(Photo: Dr. Squatch/Pabst)
For anyone who has ever wanted to take their “shower beer” to another level, Pabst Blue Ribbon and Dr. Squatch have a solution.
Pabst Blue Ribbon is making its way into the shower with a new limited-edition soap bar made with actual PBR lager.
Pabst has teamed up with Dr. Squatch on Blue Ribbon Breeze, a light-grit bar soap inspired by the beer brand’s laid-back Midwest identity.
And yes, actual PBR lager is part of the soap.
Blue Ribbon Breeze is designed around the feeling of a Milwaukee lakeside weekend, with scents of pine, peppermint and ozone, according to the brand. The companies describe the result as a clean, refreshing scent built around the same easygoing character associated with PBR.
The soap is made using Dr. Squatch’s traditional cold-process method and includes ingredients such as coconut oil, shea butter and kaolin clay. It is 98% to 100% natural in origin and made without parabens, sulfates, phthalates or silicones.
The limited-edition bar has a light grit, giving it a little more texture than a standard bar of soap.
Blue Ribbon Breeze is available through Dr. Squatch’s website for $8 for a one-time purchase or $6 for subscribers.
A three-pack is also available through Dr. Squatch and TikTok Shop for $22.80, while the Amazon three-pack is priced at $24.
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