A New BuzzBallz Flavor Is Arriving on Shelves — And It Comes With Underwear

(Photo: BuzzBallz)

The best-selling canned (or sphered?) cocktail brand in the United States is introducing a new permanent flavor alongside a limited-edition “Tangy Ballz” underwear drop. Yes, you read that right.

On Wednesday, BuzzBallz expanded its roster of over 25 flavors with Tropic Tang, a 15%-ABV drink that blends classic orange with a tropical kick. What that “tropical kick” tastes like hasn’t exactly been explained, but since tiki cocktails seem to be the main influence, we’d be willing to guess it’s pineapple, coconut, passionfruit or some combination of the above.

The brand is drumming up interest for the release with an accessory sweepstakes that takes Ballz to the Wild West. Included in the bundle is a pair of one-size-fits-all boxers that read “You’ll Love These Tangy Ballz” on the crotch (FYI: The Daily Pour does not endorse all quotes published on its website). The set also includes a pair of Twangy Chaps with orange fringe and yellow accents, as well as a pop-tab buckle belt with built-in saddles designed to hold up to six BuzzBallz at a time.

34 sets will go up for grabs beginning July 22nd on the BuzzBallz Instagram page. All you have to do is follow the account and comment your Twangy alter ego name. The news release lists “The Citrus Sheriff, “Twang Wrangler” and “Beachside Bandit” as helpful examples.

“Tropic Tang tastes like summer vacation in a BuzzBallz, and the Twangy Chapz take that feeling one step further,” Jess Scheerhorn, BuzzBallz President, remarked. “They’re over-the-top and exactly the kind of fun our fans expect from us. Tropic Tang and Twangy Chapz are made for the cowboy or cowgirl who isn’t afraid to keep warm-weather vibes riding high until sunset.”

With or without gimmicks, BuzzBallz has witnessed a meteoric ascent over the past few years. The brand was acquired by spirits giant Sazerac in early 2024, and has since become the best-selling name in the ready-to-drink cocktail aisle by an over $250 million margin, beating out competitors like BeatBox, Cutwater and Surfside.

If you ask us, Sazerac is pulling from its well-known bag of tricks. The company’s other best-seller, Fireball, is famous for its zany one-off accessory drops, including but not limited to Fireball lingerie, Fireball lipstick, Fireball golf clubs and so-called Fireball caviar. “Tangy Ballz” underwear feels like it was ripped straight from the same playbook, and we’d be willing to bet that BuzzBallz will dive even further into the deep end of merchandised absurdity in months and years to come.