Best Black Friday 2025 Deals on Non-Alcoholic Wines, Spirits, Cocktails and Aperitifs

Black Friday will be upon us in a matter of days, and retailers have already begun rolling out discounts in anticipation of the affordably priced carnage. Below, find our up-to-date list of deals on non-alcoholic beverages, spanning everything from zero-proof tequilas to boozeless canned cocktails.

Free Spirits

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Free Spirits is currently offering a 22% discount on its entire NA bottle shop, which includes zero-proof renditions of tequila, gin, bourbon, aperitivo and vermouth. Based in Marin County, California, the brand makes use of a process dubbed distillate reconstruction, which utilizes real ingredients like white oak and Blue Weber agave to approximate the look, aroma and texture of bona fide liquor. The addition of capsaicin peppers in most of the brand’s products adds a spicy edge that creeps up on the finish, adding a welcome punch of flavor to at-home cocktail creations.

Lapo’s Non-Alcoholic Aperitivo

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Lapo’s Aperitivo does a damn good job at replicating the bright-red, bittersweet bite of liqueurs like Campari. Currently on sale at $21 per bottle, the substitute kicks off with thickly layered flavors of rhubarb, rose petals, orange rind and Fuji apple before making way for a finish that’s all about cloves. This is the rare non-alcoholic aperitivo that tastes and feels just like the real thing, making it an excellent choice for zero-proof Negronis.

Nowadays

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When it launched in early 2023, Nowadays became the first brand to introduce a 750-milliliter THC beverage to market. The Los Angeles-based company has since launched a boatload of other hemp offerings, all of which are currently available at a 35% discount through the Nowadays website. We’re particularly fond of its flagship High Dose, which balances a sour candy flavor profile somewhere between grapefruit peel and crushed SweeTarts.

Eleven Madison Home Non-Alcoholic Vermouth

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The three Michelin-starred Eleven Madison Park recently forayed into the world of non-alcoholic beverages with a vermouth helmed by the restaurant’s beverage director, Sebastian Tollius. A heady mix of fennel seeds, coriander, rosemary and wormwood are among the 18 botanicals infused in Niagara grape juice for this semi-sweet concoction, ideal for spritzes and neat pours. The Zero Proof has it on sale at $22.40.

ISH Alcohol-Free Paloma

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ISH sells a reliable roster of non-alcoholic canned cocktails, one of which (the one that happens to be our personal favorite) is now on sale at $17.99 per four-pack. The brand’s reimagining of a Paloma mixes its in-house Mexican Agave alternative, pink grapefruit, lime and sea salt for a delightful approximation of the citrusy, effervescent goodness you’d expect from the drink. Toss this one in the fridge and enjoy it all day.

Lyre’s

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Lyre’s, one of the biggest names in the NA drinks space, is currently offering a 25% discount on its full roster of spirit alternatives, sparkling wines and premixed cocktails. Though there’s plenty to love in the brand’s flagship offerings, we’d steer your attention to some of its lesser-known serves that rarely, if ever, have been graced with a zero-proof twist. Highlights include Lyre’s Pink Gin Alternative, Orange Sec and Coffee Liqueur.

Beau Viva Non-Alcoholic Sparkling Rose

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Beau Viva offers a 0.0% ABV de-alcoholized rose crafted from grapes in the South of France. Its bright pink hue is as inviting as its bright pink flavor, offering zippy hints of flower petals, hibiscus, strawberries, raspberries and grapefruit. The sparkling wine typically costs around $35, but The Zero Proof currently has it on sale at $24.50

No & Low

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The No & Low bottle shop is celebrating Black Friday with steep discounts on its catalog of wines, most of which are available at around 20% off. In addition to its namesake No & Low brand, available in Chardonnay, Sparkling Chardonnay, Cabernet Sauvignon, Sparkling Rose and Sparkling Peach Varieties, you can pick up imprints like Lautus, Misty Cliffs and Surely.