‘Spider-Man’ Gets Its Own Nonalcoholic Beer, and Random Packs Include Tom Holland-Signed Cans

(Photo: BERO)

Tom Holland’s nonalcoholic beer brand is back with yet another limited-edition release, and this time, it’s paying homage to the role that transformed him into a household name.

On Wednesday, BERO commemorated the upcoming release of “Spider-Man: Brand New Day” with a six-pack featuring custom webslinging artwork. The brand’s Kingston Golden Pils has been reimagined with an upside-down label that shows Spider-Man dangling from the top of the can. Along the side of the pack’s green and gold box, you’ll find the tagline “Your Friendly Neighborhood Non-Alcoholic Beer.”

It doesn’t look like it’ll be too hard to score a can, though some will be harder to find than others. The beer will be available at select theaters including Alamo Drafthouse and Studio Movie Grill nationwide while supplies last, and fans can grab a six-pack online for $20 each. According to BERO, random cartons purchased through the brand’s website will be autographed by Holland. There’s no word on how many, with the brand putting it simply: “No guarantees, but good odds.”

“Because the brand was founded by Tom, this collaboration feels incredibly authentic from the inside out,” John Herman, CEO of BERO, said in a news release. “It’s a chance to honor an iconic chapter in his journey while inviting both longtime fans and new consumers to discover BERO through an experience that’s rooted in entertainment, community and great beer.”

BERO hit the ground running in early 2025 with a trio of nonalcoholic beers inspired by Holland’s well-documented sobriety journey. Behind the scenes, the brand is helmed by chief brewmaster Grant Wood, an alum of Boston Beer Company’s Sam Adams and Angry Orchard.

Holland fans have had their pick of the litter from a flurry of limited-edition releases tying into his on-screen and off-screen personas. Earlier this month, the brand released a “The Odyssey“-themed beer pack decked out with custom artwork of the Trojan horse, the six-headed Scylla and a penteconter warship. Previous drops included a lineup of shandies inspired by Zendaya and a Coffee Draught released in collaboration with fellow Marvel Cinematic Universe star Robert Downey Jr.