Don Q Unveils New Citrus Inspired Flavored Rum
(Photo: Rum Raiders)
Today, Destilería Serrallés Inc., the producer of Puerto Rican rum Don Q, announced the release of Don Q Naranja. This is an orange-flavored rum, aged in American White Oak barrels for up to 18 months with natural flavor.
The tropical fruits from Puerto Rico act as the inspiration for all of the brand’s flavored rum varieties. Don Q Naranja is the fifth expression for the brand’s flavored portfolio, joining Don Q Coco, Don Q Piña, Don Q Limón and Don Q Pasión. Oranges were cultivated in Puerto Rico since the arrival of Spanish Colonists and have become a staple of the island’s agriculture and cuisine.
“We’ve been creating exceptional, dynamic rums for nearly 160 years, and Don Q Naranja is a vibrant example of how we craft our aged rums and infuse with all natural ingredients to create an unparalleled flavored expression,” said Silvia Santiago, Maestra Ronera.
The Don Q Naranja has a lower alcohol content than some flavored rum options on the market with a 21% ABV. The lower alcohol content allows for greater mixability as the flavored rum can be combined with other alcohols to make a potent orange flavored beverage. Alternatively, Don Q Naranja can be mixed with fresh juices or other citrus-focused liqueurs for a refreshing highball or low-ABV cocktail.
“Flavored spirits and low-ABV drink options are on the rise and Don Q Naranja is the perfect embodiment of both, providing more options to those that want to imbibe responsibly,” added Destilería Serrallés Chief Marketing Officer, Gabriella Ripepi.
Don Q Naranja has an MSRP of $14.99 and is available at select liquor stores, supermarkets, hotels and restaurants throughout the country and online via the brand’s website.
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