The Whisky Brand Founded By F1 Champion Jenson Button Is Partnering With Rolls-Royce

(Photo: Coachbuilt)

In a match made in heaven, former Formula 1 champion Jenson Button is uniting his whisky brand, Coachbuilt, with luxury automotive company Rolls-Royce, according to Elite Traveler.

Coachbuilt is releasing a 30-year-old blended scotch whisky that will bear the Rolls-Royce name. Only 300 bottles of Coachbuilt 30 Year Old Rolls-Royce London Edition will be available at £1,500 ($1,872).

The blend is composed of whiskies ranging from 30 to 35 years of age. Most of the whiskies making up the blend are aged in sherry casks, well some others are aged in American oak casks.

Of the 300, 150 will be offered to Rolls-Royce London customers.

As for the other 150 bottles, prospective buyers will need to enter a ballot. Those selected at random will be granted the opportunity to buy a bottle. To preorder a bottle, click here. Coachbuilt 30 Year Old Rolls-Royce London Edition will only ship in the United Kingdom.

Button and George Koutsakis announced the launch of Coachbuilt in March 2022. The brand launched with its debut expression, Coachbuilt Whisky Build No.001, a 46%-ABV blended scotch priced at £42 ($52). It can be purchased on Coachbuilt’s website.

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