Beyoncé’s Whiskey Brand Brings Back Honey Bee Cocktail Kit After Record Sellout

(Photo: SirDavis)

Beyoncé Knowles-Carter’s SirDavis American Whisky restocked its Honey Bee Cocktail Kit on Tuesday at 9 a.m. ET, following a record-breaking sellout earlier this month.

The kit is now available for pre-order and will begin shipping Aug. 28. It’s priced at $124.99 and makes 4-8 cocktails.

The kit, which includes ingredients to make the brand’s Honey Bee cocktail, sold out within three hours when it first launched on July 2, marking the fastest sell-out in Cocktail Courier’s history. The whiskey brand debuted in August and is co-owned by Knowles-Carter and Moët Hennessy.

Designed for home bartenders, the limited-edition kit includes a full 750-milliliter bottle of SirDavis American Whisky, a 4-ounce bottle of lemon juice, a 6-ounce bottle of honey surip, 10 dehydrated lemon wheels, a branded horse pin and a recipe card. The recipe emphasizes citrus and sweetness to highlight the whisky’s flavor profile.

“With everything you need to whip up the brand’s simple yet refreshing signature serve, The Honey Bee, there’s no easier way to entertain this summer,” the company said.

The restock comes amid growing demand for ready-to-mix kits and flavored whisky cocktails. While SirDavis is still a new entrant in the spirits category, its early sales suggest high consumer interest driven by its celebrity ownership and branded marketing.

The brand has not announced how many kits will be available in this second release, and supplies are expected to be limited.