White Claw and Teddy Swims Launch Limited-Edition Summer Merch Collection
(Photos: White Claw)
White Claw is making a splash this summer with the launch of its first branded merchandise collection, teaming up with Grammy-nominated singer Teddy Swims on a limited-edition capsule featuring a giant bear-shaped pool float, apparel and more.
The collection went on sale Thursday through White Claw’s online merchandise store while supplies last.
The centerpiece is The Floatmate, an $85 inflatable bear inspired by Swims’ aesthetic. Designed for pool days and lake weekends, the oversized float includes a built-in cooler, multiple White Claw can holders, a waterproof Bluetooth speaker and an electric pump for quick inflation.
The collaboration also includes a heavyweight hoodie ($65) and a 100% cotton T-shirt ($45), both featuring artwork inspired by the singer’s current look.
“The perfect summer day for me includes my best buds, an ice-cold White Claw, the sun, a body of water to float around in and talk and play all day together,” Swims said in a news release. “That’s exactly why we made the Floatmate.”
The merchandise launch is the latest chapter in Swims’ yearlong partnership with White Claw, announced earlier this year as part of the brand’s “Grab Life By The Claw” campaign.
According to White Claw, the collaboration was inspired in part by its 2025 Social Refresh Report, which found that 68% of respondents said they would give up social media in exchange for more meaningful in-person connections.
“Hanging with friends is synonymous with summer, and this capsule collection brings that essence to life,” said Kevin Brady, White Claw’s vice president of marketing. “Music and friendship are central to our brand, and our goal is to encourage people to create memorable moments all summer long over a Couple of Claws.”
The partnership will continue later this summer with an intimate White Claw Sessions acoustic performance from Swims at Surf Lodge in the Hamptons over Labor Day weekend. White Claw said fans will have an opportunity to win tickets through a sweepstakes.
The limited-edition collection will be available beginning July 16 at 9 a.m. ET while supplies last.
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