MEDASE Cocktails Turns Happy Hour Into Any Hour With Premium Zero-Proof Cocktails

As more consumers embrace mindful drinking, the zero-proof category has exploded with options promising all the sophistication of a cocktail without the alcohol. But as the market grows, one question remains: Do they actually taste good?

MEDASE Cocktails is making a strong case for yes.

Founded by longtime friends Monica Cornitcher and Inga Dyer, the brand was inspired by a deeply personal experience. During Dyer’s battle with cancer, the pair searched for a beverage that felt celebratory, elevated and inclusive, something everyone at the table could enjoy. While Dyer has since passed away, MEDASE continues with the belief that meaningful moments don’t require alcohol to be memorable.

The premium, multi-award-winning brand creates organic, RTD zero-proof cocktails that respect the flavor, aroma and experience of traditional alcoholic cocktails. Sweetened with organic agave and available in six uniquely crafted beverages, the lineup includes non-alc  favorites like Hey Big Dipper (Old Fashioned), Heavana Can’t Wait (Mojito) and Golden Hour (Jamaican Rum Punch).

“Medase isn’t just another addition to the zero-proof market; it’s a masterclass in purposeful innovation, filling a crucial gap for authentic, premium [NA]-options in the sober-curious space.” — Charles Everett

What continues to surprise consumers most is that MEDASE doesn’t contain alcohol. Time and again, people take their first sip not expecting the bold, authentic flavor profiles that stand confidently alongside traditional cocktails.

So what can consumers expect from these RTD non-alcoholic beverages?

Hello Sunshine Margarita

The first sip immediately delivers bright citrus before mellowing into smooth agave notes that mirror the character of a traditional margarita. The acidity is refreshing without becoming overly tart, making it approachable for both margarita lovers and anyone looking for a crisp summer beverage. It’s the kind of drink that feels equally at home at a backyard barbecue or enjoyed straight from the can on a warm afternoon.

Flavor Profile: Fresh lime, citrus zest, smooth agave sweetness and a clean finish.

Goodnight Moon Moscow Mule

Goodnight Moon leans into everything people love about a Moscow Mule. Fresh lime opens the palate before ginger adds its signature warming spice. The result is lively and refreshing with just enough bite to keep every sip interesting. It delivers the familiar kick Mule fans expect while remaining smooth and easy to drink.

Flavor Profile: Ginger spice, fresh lime, lemon citrus and a crisp sparkling finish.

Heavana Can’t Wait Mojito

Mint takes center stage here, supported by bright lime that keeps the drink clean and refreshing. Unlike many mint beverages that can feel overpowering, this one remains balanced and light, making it especially enjoyable on hot days. The tropical inspiration comes through without overwhelming the cocktail’s refreshing character.

Flavor Profile: Fresh mint, vibrant lime, light sweetness and cooling refreshment.

Hey Big Dipper Old Fashioned

For those who typically gravitate toward spirit-forward cocktails, Hey Big Dipper offers the most complex profile in the lineup. Inspired by the classic Old Fashioned, it layers warm spice, bitters and oak-inspired notes into a sophisticated sipping experience. It’s less about sweetness and more about depth, making it ideal for slow enjoyment.

Flavor Profile: Rich caramelized notes, subtle citrus, warm spice and a smooth finish reminiscent of a classic Old Fashioned.

Golden Hour Jamaican Rum Punch

Golden Hour is the lineup’s tropical standout. Layers of pineapple, citrus and island fruit create a vibrant punch that’s both juicy and refreshing without becoming overly sweet. Every sip evokes vacation energy, making it an easy choice for celebrations or anytime you want to bring tropical flavors into the moment.

Flavor Profile: Juicy pineapple, citrus brightness, ripe cherry, tropical fruit and a smooth island-inspired finish.

Sun Kissed Lemon Drop

Bright lemon takes the lead in Sun Kissed, offering a vibrant citrus profile balanced by subtle sweetness. Inspired by the Lemon Drop cocktail, it delivers a clean finish that’s refreshing rather than sugary. It’s one of the most versatile offerings in the collection and easily appeals to anyone who enjoys citrus-forward beverages.

Flavor Profile: Fresh lemon, light sweetness, crisp finish.

We believe the future of social drinking isn’t about replacing one feeling with another. MEDASE doesn’t seek to change how you feel. We seek to support the life you want to live. MEDASE delivers wellness that isn’t just what you put in your body; it’s how you gather, celebrate, connect and feel.

The brand has built a loyal following through direct-to-consumer sales, community events, pop-ups and tastings that allow consumers to experience the product firsthand. Today, MEDASE Cocktails can be found on Amazon, at Erewhon, through Farm Fresh to You and at select retailers nationwide.