Jason Aldean and Pitbull Highlight Collaborators on Exclusive New Alcohol Brand — And You Can Only Find It at Sea
Princess Cruises is rolling out a line of celebrity-backed spirits and wines. (Photo: Princess Cruises/Instagram)
Princess Cruises announced on Thursday the launch of the cruise line’s booze brand, which features a star-studded lineup of collaborators. Love Line Premium Liquors was crafted with Pitbull, Jason Aldean and Romero Britto.
“We are proud to partner with esteemed celebrities like Pitbull, Jason Aldean and Romero Britto to introduce the ‘Love Line Premium Liquors’ collection and deliver an exceptional selection of spirits that reflect the diverse tastes and preferences of our guests,” Princess Cruises President John Padgett said in a news release. “The Love Line Collection is a natural extension of the elegance and sophistication found throughout our Princess ships and makes every sip a journey worth savoring.”
The line is set to debut on the “Sun Princess” ship. The releases are a vodka and four wines: Prosecco, Sauvignon Blanc, Cabernet Sauvignon and red blend. The bottlings will roll out across the fleet right before the summer.
More About Love Line Premium Liquors
Voli 305 Vodka by Pitbull
Bottles of Voli 305 Vodka from Pitbull.(Photo: Princess Cruises)
Princess Cruises claims Voli 305 “embodies the vibrant energy of Miami nightlife.” The vodka was created in partnership with the “Timber” singer, and the brand purports “a taste of luxury with every sip.”
Love Prosecco by Britto
Love Prosecco features artwork by the Brazilian painter, Romero Britto (Photo: Princess Cruises)
Romero Britto, a Brazillian painter whose work combines pop art and cubism, chose to team up with the team at Villa Sandi. The packaging features a label designed by Britto, and the brand claims this sparkling wine hosts flavors of lemon, white peach and plenty of minerality.
Melorosa Sauvignon Blanc, Red Blend and Cabernet Sauvignon by Jason Aldean
Jason Aldean’s line features a Sauvignon Blanc, Cabernet Sauvignon and Red Blend. (Photo: Princes Cruises)
Country music singer Jason Aldean, known for songs like “Dirt Road Anthem,” teamed up with his sister, Kasi Wicks, and Chuck Wicks to create this line of red wines. Princess claims that Meloroso Sauvignon Blanc is herbaceous, grassy and crisp.
Melorosa Cabernet Sauvignon is described as “fruit-forward,” and the grapes were sourced from none other than California.
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