Chris Jedi and Gaby Music to Lead Off Jack Daniel’s and Formula 1 Pop Up Concert Series, ‘Jack’s Garage’

Jack Daniel's

Jack Daniel’s is kicking off a concert series to coincide with the racing season. (Photo by: Kyle Dean Reinford/picture-alliance/dpa/AP Images)

On Thursday, Jack Daniel’s announced a series of music experiences set to coincide with the Formula 1 racing season. Jack Daniel’s describes the collaboration with Universal Music Group and McLaren Racing — titled Jack’s Garage — as “a music platform experience designed to elevate and celebrate the excitement of Formula 1.” the partnership with McLaren Racing and Universal Music Group, is kicking off a series of pop-up concerts and live experiences honoring the “unique local flavor” of each host city.

“Jack’s Garage promises to be the ultimate destination for motorsport enthusiasts and music lovers alike,” Jack Daniel’s Senior Brand Director Mary Beth O’Mara said in a statement. “By tapping it into the excitement of Formula 1 and merging it with an electrifying atmosphere of live music, we are giving guests an unforgettable experience to complement the energy of race weekend.”

For the kick-off concert in Jack’s Garage, the whiskey brand is tapping the talents of Chris Jedi and Gaby Music. The duo just released their EP, called LOS MARCIANOS Vol. 1: Dei V Version.

“Miami has always been a special place for me, so I was excited at the opportunity for Gaby Music and me to host and kick off Jack’s Garage during one of the city’s most thrilling weekends,” Jedi expressed.

Jack Daniel's

Chris Jedi poses with artists Gaby Music, El Ozo and Anuel, The artists collaborated on Jedi’s latest album with Gaby Music, Los Marcianos Vol 1: Dei V Version (Photo: Chris Jedi/Instagram)

These two Puerto Rican artists have risen through the ranks of Latin music. Jedi has collaborated with Cardi B, Don Omar and Rosalía to name a few. Gaby Music worked with the likes of Bad Bunny, Chris Jedi and more.

“You won’t want to miss what Chris and I are bringing to Jack’s Garage during Miami’s race weekend,” Gaby Music said. “We’re excited to be able to host and perform our latest EP and all our hits for our fans.”

Individuals 21 and up can RSVP to the event on a “first-come, first-served basis” until May 4 by clicking this link.

In March, the Tennessee whiskey brand zoomed into the racing season with a commemorative bottle honoring Formula 1. The bottle featured McLaren’s signature bright orange color on the label in conjunction with the brand’s Old No. 7 logo.

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Cynthia Mersten is a former editor for Bottle Raiders and has worked in the Beverage Industry for eight years. She started her career in wine and spirits distribution and sold brands like Four Roses, High West and Compass Box to a variety of bars and restaurants in the city she calls home: Los Angeles. Cynthia is a lover of all things related to wine, spirits and story and holds a BA from UCLA’s School of Theatre, Film and Television. Besides writing, her favorite pastimes are photography and watching movies with her husband.