Guitarist Derek Trucks Releases a ‘Holiday Proof’ Version of Ass Pocket Whiskey for Irreverent Gifting

Derek Trucks released a new expression of Ass Pocket Whiskey just in time for holiday gifting. (Photo by Amy Harris/Invision/AP)

Derek Trucks, who clocked in at No. 16 on Rolling Stone’s Greatest Guitarist of All Time list, launched another edition of his irreverently named Ass Pocket Whiskey. This one clocks in at 122.5 proof and is meant for some holiday sipping on, well, 12/25. Get it?

Ass Pocket Whiskey’s Holiday Proof edition can be purchased from the brand’s website for $65. The brand claims all bottles will arrive before the holidays and encourages all who are interested to not leave their friends “with empty ass pockets this holiday season” and give them a bottle of APW.

Trucks launched his “Ass Pocket Whiskey” brand in August after feeling disillusioned with the collecting culture of the bourbon world.

For Ass Pocket Whiskey’s “Holiday Proof” version, Trucks and his brother, David, tasted this bourbon at varying proofs before settling on the appropriately numbered 122.5.

Ass Pocket Whiskey says its “Holiday Proof” is the perfect stocking stuffer for musician fans and bourbon aficionados alike. The musician’s bourbon brand said in a news release that the first Ass Pocket Whiskey release sold out after launching at Bourbon & Beyond — though a few bottles are being held back for Ass Pocket Whiskey’s “Revival Vintage Spirits Locker Program” in Kentucky.

Each bottle is sold in a 200-milliliter flask designed to be held in the “ass pocket” of any bourbon drinker’s jeans. The purpose of this clever packaging is to encourage customers to enjoy their whiskey, not hoard it and let it gather dust on a shelf.

More on Derek Trucks

Trucks has earned himself a spot on Rolling Stone’s “Greatest Guitarists of All Time” on multiple occasions. In 2003, he earned the 81st spot; in 2011, he came in at  16.

Derek Trucks was a member of the Allman Brothers band for several years. The artist implements a mixture of styles including Delta blues, hard-bop jazz, Indian-raga rhythms and Southern black gospel, according to Rolling Stone.

“He’s like a bottomless pit,” guitarist Eric Clapton said in reference to Trucks, according to Rolling Stone. “His thing is very deep.”