Twisted Tea Maker’s New Drink Comes Inside a Glow-In-the-Dark Lightbulb

(Photo: The Boston Beer Company)

Move aside, BuzzBallz — there’s a new rotund cocktail brand jostling in on convenience store shelves nationwide.

On Monday, The Boston Beer Company unveiled LYTT Electric Coolers, a lineup of single-serve drinks sold in vessels shaped like an upside-down lightbulb (the design is patent pending, according to the brand). The cocktails double down on their theme with glow-in-the-dark lettering and an electrifyingly high 15% ABV per drink, well above the 5%-6% ABV average for malt-based beverages.

The cocktails are slated to roll out later this month in Strawberry Rita, Blue Raspberry, Peach Mango, Tropical Punch, Grape and Long Island Iced Tea varieties. The brand will initially be exclusive to Florida, Illinois, Ohio, Texas and Washington, though Boston Beer says it already has plans to expand LYTT into other markets by year’s end.

“Lytt stands for standing out in the crowd. The single-serve convenience factor packs a punch on flavor and ABV while clearly signaling that our drinker is ready to light up the occasion,” Tim Kerrigan, associate director of innovation at Boston Beer, remarked in a news release. “We think we’ve got lightning in a bottle with this one and are excited to bring Lytt to even more markets later this year.”

It’s the latest in a string of trend gambles from The Boston Beer Company, the industry powerhouse behind Samuel Adams, Twisted Tea, Angry Orchard and Truly Hard Seltzer. The facility was the third-largest craft brewery by volume in 2025, and is especially well known for its fully-flavored malt drinks.

If Truly was a response to the hard seltzer trend and Angry Orchard a reply to the cider trend, then LYTT is a rebuttal to the form-forward cocktail trend epitomized by brands like BuzzBallz and BeatBox. Sugary drinks sold in wacky containers have exploded over the past few years, paving the way for high-profile acquisitions from AB InBev and Sazerac. Though there aren’t any concrete sales figures explaining the popularity of the subcategory, the rise of competitors like Big Sipz and LYTT signals that interest is growing.