‘Always Sunny’ Stars’ Whiskey Brand Four Walls Gets Clever With Sponsorship of Wrexham AFC
Four Walls Whiskey was tapped as the Official Sponsor of the Wrexham A.F.C. soccer club’s temporary “Fourth Wall” stand. (Photo: Four Walls Whiskey)
On Thursday, Wrexham A.F.C — a Northern Wales League Two soccer club — announced a collaboration with Four Walls Irish American Whiskey, the brand founded by three stars of the hit series, “It’s Always Sunny In Philadelphia.” The brand intends to be the official sponsor of the soccer club’s temporary “Fourth Wall” kop stand.
“We are delighted to have Four Walls sponsor our Fourth Wall,” Wrexham AFC Executive Director Humphrey Ker said in a statement. “The stand has been a brilliant addition in helping us set new attendance records. We’re looking forward to welcoming more of our members to the Fourth Wall Temporary Kop Stand.”
According to Wrexham, the stand opened at the end of December 2023 and has increased the capacity of the stadium by over 2,289 fans. Though the whiskey brand is not yet widely available in Wrexham, Four Walls Bartender’s Blend is available exclusively at The Turf stadium.
The “It’s Always Sunny In Philadelphia” stars Rob McElhenney, Charlie Day and Glenn Howerton made a promotional video about the partnership. In the video, McElhenney shares the exciting news with his co-stars about the sponsorship in an attempt to redeem himself after a previous deal mishap with another football team.
“The stadium is what, over 200 years old?” Day asked McElhenney. “So now our name is gonna be up there for the next 200 years!”
McElhenney then explains the stand is only temporary.
“You are really bad at this, man,” Howerton concludes.
On Feb. 2, Charlie Day starred in a new ad for Four Walls Whiskey encouraging individuals to get back drinking after Dry January had ended. The brand appears to be growing at quite the pace, as Four Walls has secured distribution in over 40 states.
The latest video involving the Wrexham partnership can be watched below:
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