Ric Flair Wrestles Up Bourbon Brand Called ‘Woosky’ — Here’s Everything We Know

Richard Morgan Fliehr, better known as Ric Flair, watches teams warm up before the first half of an NFL football game between the Atlanta Falcons and the Los Angeles Rams, Sunday, Oct. 20, 2019, in Atlanta. (Photo: AP Photo/John Amis)

Two-time WWE Hall of Famer Ric Flair is reportedly getting in on the whiskey game. From the early looks of it, his venture aims to be just as flashy, ostentatious and intricately gold-embellished as the man himself.

Flair, real name Richard Morgan Fliehr, took to social media last week with a promotional mock-up for Nature Boy, an homage to his wrestling alter-ego popularized in the late-1970s. The spirit is bottled at 90 proof (45% ABV) and is fittingly subtitled “Ric Flair Bourbon.” Much of the label is taken up by filler text written in Latin, an indication that the brand may still be an early work in progress.

Flair described the venture as “Woosky” — a blunt play on “whiskey” and Flair’s trademark battle cry, “WOOOOO.”

We weren’t able to find details of the venture via the Alcohol and Tobacco Tax and Trade Bureau’s records, another indication that this may be early in its inception.

“Coming Soon!! Woosky- The Nature Boy’s Finely Aged Kentucky Bourbon! WOOOOO!,” Flair wrote on Twitter.

Coming Soon!!
Woosky- The Nature Boy’s Finely Aged Kentucky Bourbon! WOOOOO! pic.twitter.com/jUQ2WokHI5

— Ric Flair® (@RicFlairNatrBoy) November 7, 2024

Not much is yet known about Flair’s bourbon. We do know from Flair’s social media post that it’s made in Kentucky, but we don’t know the distiller, mashbill, tasting notes or launch date.

It’s the latest in a string of moves translating the wrestler’s over-50-year career into consumable, occasionally inebriating products. Last year, the 16-time world champion launched a cannabis line dubbed “Ric Flair Drip” in collaboration with Carma Holdings founder Chad Bronstein. The company produces weed baggies fashioned as collectible trading cards, vape cartridges and Delta-9 gummies called “WOOOOO! Chews.”

Flair has also debuted WOOOOO Energy, a sparkling mushroom elixir that doubles as a caffeine boost and an adaptogenic cocktail. The product includes popular adaptogenic ingredients including lion’s mane, cordyceps, L-Theatnine and gotu kola extract.

Flair’s foray into bourbon may come as a surprise to fans given his much-publicized struggle with alcoholism.

At the height of his career, the wrestler claims to have consumed as many as 20 drinks a day. There are too many stories from this era to recap in one article, so we’ll whittle it down to one that sums up the gist. Following a life-threatening surgery in 2017, Flair claims that he underwent a full year of sobriety and 35 days of rehab. According to his telling of the tale on Theo Von’s podcast, the Nature Boy walked out of rehab, went straight to a bar, plopped down his sobriety coin and ordered “six Miller Lites, two Jack and Cokes and two Ketel One cranberry and limes.”

He was eventually diagnosed with alcoholic cardiomyopathy, a condition attributed to a heart attack he suffered during his final wrestling match on July 31, 2022.