New Data Shows 10 Best Selling American Whiskey Brands of 2023

Bulleit, Jim Beam and Jack Daniel’s were three of the 10 best-selling American whiskeys of 2023. (Christian Charisius/picture-alliance/dpa/AP Images)

The Spirits Business recently published its annual Brand Champions report, which provides a multitude of data and statistics that help to understand the current climate of the alcohol space.

American whiskey is a red-hot category that’s been growing year after year. While that growth slowed in 2023, 9-liter case sales and exports both increased over the year, according to the Brand Champions Report, faring much better than Canadian whisky, whose overall sales declined 4%.

American whiskey is a healthy category, and it shows no signs of slowing down. Let’s check out the 10 best selling American whiskey brands from 2023, according to the Brand Champions Report.

10 Best Selling American Whiskey Brands of 2023

For each brand, we’ll list the brand name, the company that owns it and the number of 9-liter cases it sold in 2023.

10. Ole Smoky (Ole Smoky Distillery): 1.3 million

9. Woodford Reserve (Brown-Forman): 1.8 million

8. Wild Turkey (including Wild Turkey Honey) (Campari Group): 1.8 million

7. Bulleit (Diageo): 2 million

6. Jack Daniel’s Tennessee Honey (Brown-Forman): 2 million

5. Seagram’s 7 (Diageo): 2.2 million

4. Maker’s Mark (Suntory Global Spirits): 3 million

3. Evan Williams (Heaven Hill Brands): 3.1 million

2. Jack Daniel’s Tennessee Whiskey (Brown-Forman): 14.3 million

1. Jim Beam (Suntory Global Spirits): 17 million

Conclusions

These numbers make it abundantly clear that Jim Beam and Jack Daniel’s absolutely dominate the American whiskey scene, selling nearly double the number of product as nos. 3 through 10 on the list combined.

Beam was able to slightly distance the gap between itself and Jack Daniel’s last year, increasing its sales 2.7% while Jack Daniel’s Tennessee Whiskey’s numbers declined by 2.2%.

In terms of progress from 2022 to 2023, the biggest rise on the list was Woodford Reserve, which saw a 9.4% increase in sales. Conversely, Seagram’s 7 lost the most ground, with its sales dipping by 8.6%.

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