Snoop Dogg’s Gin & Juice Replaces Barstool Sports as the Title Sponsor of the Arizona Bowl
Rapper Snoop Dogg performs during a concert at Lanxess Arena on Sept. 21, 2023, in Cologne, Germany. (Photo: Henning Kaiser via AP Newsroom)
Less than four months after hitting the market, Snoop Dogg and Dr. Dre’s Gin & Juice cocktail brand has signed on as the title sponsor of the Arizona Bowl.
Commemorating the partnership, the postseason college football game has been renamed the Snoop Dogg Arizona Bowl, a change of pace from the previous three year’s Barstool Sports Arizona Bowl. On the field, fans can expect branded events, charity games and a new “SNOOPER Bowl” league that will bring together youth teams from across California and Arizona.
Snoop took to X, formerly Twitter, to announce the deal, posting a video in which he replaced his beanie with an Arizona Bowl bucket hat and promised to “bring the juice back to college football.”
https://twitter.com/SnoopDogg/status/1787514133212287109?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1787514133212287109%7Ctwgr%5Ef712730706a357a1c883d07e1b9481dea11aa873%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fbleacherreport.com%2Farticles%2F10120025-snoop-dogg-to-sponsor-arizona-bowl-game-starting-in-2024-cfb-season
Snoop teamed up with Grammy-award-winner Dr. Dre to release their Gin & Juice cocktail line back in February. Taking inspiration from his hit 1994 song of the same name, the 5.9%-ABV cocktails come in Apricot, Citrus, Melon and Passionfruit flavors. Each can features a brightly-colored rendition of the Cadillac Lowriders seen in the original song’s music video.
According to Hip Hop DX, the duo also filed a trademark for “Vodka & Juice by Dre and Snoop,” though the expansion has yet to be formally announced.
(Photo: Gin & Juice By Dre and Snoop)
Die-hard fans know that sports and alcohol are frequent sights in Snoop’s expansive business acumen. In addition to Gin & Juice, the rapper has forayed into booze through Indoggo Gin and partnerships with 19 Crimes Wine, Happy Dad Hard Seltzer and St. Ides Beer. In his spare time, Snoop has served as the coach of a youth football league in Los Angeles since 2005.
“I’ve sent many players through my SYFL to colleges (and the NFL) so it’s only fitting that I bring the ‘juice’ back to college football,” Snoop Dogg said in a news release. “Dr. Dre and I are excited to bring our brand to the next level with this partnership, and we’re going to make the Arizona Bowl into a game-day experience like never before.”
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