Mr. Pickles Pacific Northwest Gin to Sponsor 2023 Biofreeze USA Pickleball National Championships
Mr. Pickles Pacific Northwest Gin secures its first major event sponsorship following its release in August of this year. (Photo: Wolf Spirit)
On Tuesday, Oregon-based distillery Wolf Spirit announced its partnership with the 2023 Biofreeze USA Pickleball National Championships, which names its recently released Mr. Pickles Pacific Northwest Gin as an official spirit sponsor of the event.
Related: Mr. Pickles Pacific Northwest Gin Review
As part of the sponsorship, Mr. Pickles secures a prime position on the vibrant “Pickleball Boulevard,” the event’s entertainment epicenter. This hub, located at Brookhaven Country Club in Farmers Branch, promises to host the sport’s largest-ever tournament from November 5-12, 2023. Expectations run high, with a projected attendance of over 20,000 enthusiastic pickleball fans.
The spotlight will shine on Mr. Pickles, enticing attendees to sip on an array of signature cocktails, notably “The Pickleball.” This flavorful concoction features the distinctive gin, blended with Aperol, lemon juice, pineapple juice and simple syrup.
Beyond the live experience at “Pickleball Boulevard,” the gin brand’s presence will resonate across multiple channels, from courtside branding to digital and broadcast exposure. With an engaged audience of nearly 100,000 pickleball players and enthusiasts worldwide, the ripple effect of this sponsorship promises enduring brand recognition and an exciting venture into the hearts of gin aficionados and pickleball devotees alike, according to the brand.
Resting at 43% ABV, Mr. Pickles can be purchased for $34.99 per 750ml bottle. Find out more about this quirky gin and its canine muse here.
Mr. Pickles “The Pickleball” Cocktail, Via Wolf Spirit
- 1.50 oz Mr. Pickles Pacific Northwest Gin
- 0.50 oz Aperol
- 0.75 oz Lemon Juice
- 0.50 oz Pineapple Juice
- 0.50 oz Simple Syrup
Combine ingredients into a mixing tin with ice and shake. Strain over ice in a rocks glass. Garnish with dried pineapple and mint.
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