Tequila Touchdown: Don Julio Gifts Diamond-Studded 1942 Bottles to the Entire Philadelphia Eagles Team
(Photo: Ben Liebenberg via AP)
TMZ reported Tuesday that Don Julio Tequila has prepared a boozy gift for the victors of Super Bowl LIX ahead of their victory parade on Friday.
According to the outlet, the historic spirits brand has minted 80 bottles of its popular Don Julio 1942 Añejo engraved with the message “Super Bowl Champions.” The brand has also created 75 diamond-studded tequila chains (not sure why there are five fewer of those than bottles) that players can wear as necklaces.
Most dazzling — literally — of all is a custom bottle of 1942 tequila that’s been reserved for star running back Saquon Barkley. The bottle is covered from head to toe in green Swarovski diamonds that depict Barkley’s iconic backwards hurdle from this season’s game against the Jacksonville Jaguars. A string of white diamonds on the back read, “2024 Offensive Player of the Year.” The brand says the sparkling decanter is worth nearly $6,000.
Eagles Receive Custom Super Bowl Don Julio Bottles, Chains For Parade | Click to read more 👇 https://t.co/Fj1ctTCVpa
— TMZ Sports (@TMZ_Sports) February 11, 2025
The gifting bonanza is the latest in a string of moves from Don Julio as it cements its presence in the NFL. The brand, which this year was announced as the official tequila of the Super Bowl for the first time, has been eager to show off the connection.
The festivities kicked off last month, when Don Julio partnered with Popeyes Chicken for a trio of limited-edition menu items. The bizarre combo meal — which included a tequila-marinated chicken sandwich, tequila sauce wings and a spicy hibiscus mocktail — was available exclusively in New Orleans in the week ahead of the big game. The full-circle moment integrated the popularity of the Super Bowl alongside Popeyes, a brand born and raised in Louisiana. We had a chance to try these menu items when they made a one-day appearance in New York City, and they were… interesting, to say the least.
Don Julio also released a light-up Super Bowl LIX bottle that fans can purchase for $199. It turns on in neon shades of green and tomato red, the same colorway as this year’s big game logo.
Don Julio isn’t the only tequila brand muscling in on the occasion. On Thursday, Kevin Hart’s Gran Coramino announced it would be covering all rides to the victory parade between the Market-Frankford and Broad Street bus stops in Philadelphia. Attendees will find the buses wrapped in a giant Kevin Hart decal depicting the comedian with three bottles of tequila in hand. Hart, equally famous as a celebrity as he is a Philadelphia native, has developed something of a reputation for larger-than-life Super Bowl stunts. Look no further than last week when he bought a $16.5 million eagle and named it Saquon Barkley.
View this post on Instagram
Follow The Daily Pour:
