Kendall Jenner’s 818 Tequila Claps Back At Deceptive Labeling Lawsuit

(Photo: 818 Tequila)

818 Tequila has filed a motion to dismiss a Florida class action lawsuit that accused the brand of adulterating its products. The popular spirits brand, founded by Kendall Jenner in 2021, claims that the lawsuit is one of several targeting agave spirits makers “without merit.”

In September 2025, plaintiffs Lauren Negrin and Arturo Vallejo filed a lawsuit against 818 Tequila’s parent company, alleging that the “100% Blue Weber” brand contained demonstrably less agave than advertised. Plaintiffs claim that independent laboratory testing revealed that certain 818 products were adulterated with an undisclosed amount of non-agave alcohol.

If proven true in court, the class action could pay out millions of dollars to consumers who purchased 818 Tequila over the past few years.

In a statement shared with The Daily Pour, the brand denied the accusations.

“This lawsuit, and similar ones in the industry, are without merit,” the statement read. “818 Tequila is made in Jalisco, Mexico under the strict oversight of the Tequila Regulatory Council and is certified 100% Agave Azul. Our labeling meets every standard set by both U.S. and Mexican regulators. While we don’t comment on ongoing litigation, we remain confident in our product and our process.”

In filings seen by The Spirits Business, 818 insisted that its products have met the rigorous standards of Mexican regulatory authorities. The company also claims that the plaintiffs failed to provide specific allegations against specific bottles, instead relying on “generalized claims about laboratory results from unidentified bottles bought at unknown locations.”

It’s the latest development in a spate of lawsuits lobbed at prominent tequila makers. Over the past seven months, 818, Don Julio, Casamigos, Cincoro, Lunazul and Kirkland Signature have been named in separate class actions filed across the United States.

Most of the suits have hinged on a testing method known as Nuclear Magnetic Resonance, which is purportedly able to identify the plant source of sugars used during fermentation. While some of the suits have shied away from disclosing their results, others have been quick to provide specifics. A RICO case filed in California was the first to reveal exact numbers, alleging that Casamigos Blanco and Don Julio Añejo each contain around 33% ethanol derived from agave, while Casamigos Reposado and Don Julio Blanco came in at 42%.

Parent company Diageo denied the allegations in a motion to dismiss, adding that the plaintiffs were attempting to “alchemize rumor into fraud.”

“[Plaintiffs’] theory that Diageo’s tequilas contain non-agave alcohol sources rests entirely on incomplete and vaguely described results from a single European company’s ‘test’ that has no scientifically proven or even demonstrated applicability to tequila,” Diageo wrote. “Plaintiffs’ claims are not only false, they are the definition of implausible.”