R&B Singer October London Debuts Limited-Edition Bourbon

(Photos: Mr. & Mrs. Bourbon)

On Monday, Mr. & Mrs. Bourbon, the brand founded by former University of Louisville basketball star Russ Smith, announced a collaboration with GRAMMY-nominated R&B recording artist, October London.

Under the collaboration, the brand is releasing a limited-edition 6-year-old wheated Kentucky bourbon. Bottled at 100 proof, the bourbon is priced at $100 and will be available online at octobersbourbon.com. The bourbon will be available on its own or as part of different bundles curated by London, which place the bourbon alongside branded rocks glasses, candles and playlists featuring unreleased songs. The bourbon will also release to “various retailers” in the spring, according to the brand.

“This collaboration represents much more than just a bottle of bourbon to me,” London said in a news release. “It’s about honoring the artistry that goes into both music and bourbon. Just like in music, the process of creating something as complex and refined as bourbon is a journey. It’s about blending tradition with innovation, and I’m proud to be part of this with Mr. & Mrs. Bourbon.”

The bourbon’s release will coincide with London’s “October Nights” tour, which is set to begin in the spring. The bourbon will be featured at select events and venues across the tour.

“October London embodies the same passion and authenticity that we pour into every bottle of bourbon,” Smith said. “Our bourbon, much like his music, is an expression of the soul. Together, we’ve created something for bourbon enthusiasts and fans alike to enjoy and share with loved ones. This collaboration represents an unparalleled element of style and October has been involved at every level of this process.”

Mr. & Mrs. Bourbon Company was founded by Smith in 2019 and is co-owned by his partner, Cecy Linzey.