WhistlePig Unveils 10 Year Whiskey in a Gold Pig Decanter, Announces NYC Holiday Pop-Up and Giveaway

(Photos: WhistlePig Whiskey)

For the third straight year, WhistlePig Whiskey has unveiled the release of PiggyBank, the rye whiskey in a pig-shaped decanter that pours from the rear. This year, however, there’s been an update to the design: The PiggyBank is gold-coated.

Launching nationwide Wednesday, WhistlePig 10 Year Old PiggyBank Gold Limited Edition is bottled at 110 proof and has a suggested retail price of $299.99 per 1-liter pig decanter.

WhistlePig Announces NYC Pop-Up Holiday Event

In addition to this release, WhistlePig announced it will host a pop-up holiday attraction from Dec. 6-8 in New York City. Titled Gold ‘n’ Grocer, the event will offer holiday shoppers the chance to participate in a “Whole Lotto Pig” scratch-off sweepstakes, which will include prizes including holiday hams and up to $10,000 in cash.

“WhistlePig 10 PiggyBank Rye Gold Limited Edition is more than just a celebration of Rye Whiskey—it’s a toast to our fans and the holiday spirit. With its bold, gold makeover and our unique Gold ‘n’ Grocer experience, a New York corner store with a Vermont Twist, we’re blending tradition with a touch of irreverent fun.” WhistlePig Vice President of Marketing Alex Short said in a news release. “Whether you’re gifting a golden PiggyBank or enjoying a Gold Fashioned cocktail, this season is all about raising the bar on holiday cheer.”

Additionally, WhistlePig will be serving up “Gold Fashioned” cocktails made with WhistlePig 10 and WhistlePig’s barrel-aged maple syrup. Patrons will also have the chance to purchase WhistlePig’s new advent calendar.

WhistlePig ‘Hogiday’ Advent Calendar

WhistlePig’s “Hogiday” advent calendar is here.

The WhistlePig Hogiday Calendar, which can also be purchased online, comprises two 50-milliliter bottles of each of the following expressions:

• WhistlePig PiggyBack Rye Whiskey (48.28% ABV)
• WhistlePig PiggyBack Bourbon (50% ABV)
• WhistlePig FarmStock Rye Whiskey (43% ABV)
• WhistlePig Small Batch Rye Whiskey (50% ABV)
• WhistlePig Old World Rye Whiskey (43% ABV)
• WhistlePig CampStock Wheat Whiskey (43% ABV)

Gold ‘N’ Grocer Scratch-Off Sweepstakes Prizes

In-Person Prizes

• Sympathy Prize: 100 fans can win $1.
• Good Old Fashioned: 50 fans can win $20
• Holiday Hams: 100 fans can win a holiday ham
• Whole Hog: 5 fans can win $1,000
• Uncle Ham: 1 fan can win a golden PiggyBank filled with $10,000

Online Prizes

Fans outside of New York can participate online by clicking here.

• Sympathy Prize: 1,000 fans can win $1
• Good Old Fashioned: 100 fans can win $20
• Whole Hog: 5 fans can win $1,000
• Uncle Ham: 1 fan can win $10,000
• 5-15% off: discounts via WhistlePig Shop purchases