Snoop Dogg Wine Display Taken Down After Being Deemed ‘Offensive’ During Black History Month
A grocery store promotional display for Snoop Dogg’s wine brand was taken down after customers said it was “offensive” and “stereotypical” to have featured during Black History Month.
Some customers say selling wine has nothing to do with celebrating Black History Month. https://t.co/fdC3KNnqw0
— WSB-TV (@wsbtv) February 17, 2023
According to WSB-TV Channel 2, customers of a Kroger in Peachtree City, Georgia, were met with a life-size cardboard cutout of “Gin and Juice” rapper Snoop Dogg promoting his 19 Crimes Cali Red Wine. Beneath the cutout were bottles of 19 Crimes Wine and Black Girl Magic Wine.
The Snoop Dogg display alone was not the issue for customers, but its pairing with a Black History Month sign. The sign, a blackboard with hand-written words, featured an image of a clenched fist and phrases like “Dream Like Martin,” “Write Like Maya,” “Say it loud, ‘I’m Black and I’m proud” and “Black Owned Products.”
“I just felt that it was offensive,” Johnnie Jones, a former president of the local NAACP told WSB-TV Channel 2.
“They really promoting alcohol. Proud of drinking wine? No. We’re proud of the Tuskegee Airmen whose shoulders I stand on. We need to be thirsty for knowledge.”
According to the report, multiple complaints were sent to Kroger regarding the display.
On the other hand, one customer, Pam Lewis, said the display was “far from offensive,” per WSB-TV Channel 2.
“I didn’t think there was anything wrong with showing a display of Snoop,” Lewis said. “I mean, if you want to drink wine whether it’s Black History Month or not it shouldn’t really make any difference.”
Following the removal of the display, Kroger’s corporate offices said in a statement: “Kroger is committed to diversity, equity and inclusion in all we do. Our intentions are never meant to be offensive.”
19 Crimes
Snoop Dogg first partnered with Australian wine producer 19 Crimes in 2020 with the launch of Snoop Cali Red, the brand’s first California release. The wine producer’s name refers to the 19 crimes a person could commit to be exiled from Britain to Australia in 1787.
All of 19 Crimes’ bottles feature a “living label” that, when activated with an app, displays an augmented reality video. Typically, each label shares a historical story from the perspective of the individual featured on the bottle. In the case of Snoop Dogg’s wine, activating the label will depict Snoop Dogg talking or rapping.
Beyond wine, Snoop Dogg also owns the spirit brand Indoggo Gin, which produces a strawberry-flavored gin designed to be approachable and fruity. Find our aggregated review of Indoggo Gin here.
Read next:
Top 5 Mixers to Use in Snoop Dogg’s Famous ‘Gin and Juice’ Cocktail
Police Looking for Man Who Stole Huge Snoop Dogg Bobblehead from a Liquor Store
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