Tito’s Vodka Launches Charitable ‘Turkey Rot’ Campaign

(Photo collage: Tito’s Vodka)

Tito’s Handmade Vodka is bringing back its Turkey Rot campaign for a second year, pledging up to $1 million to Meals on Wheels America through a promotion that rewards people for spending Thanksgiving on the couch instead of running a holiday race.

The campaign runs Nov. 2-30 and begins with a $500,000 donation from Tito’s. The company will contribute another $10 for every eligible person who signs up, with total donations capped at $1 million. Participants do not need to purchase Tito’s products to take part.

Adults 21 and older can join by visiting titosvodka.com/turkeyrot and clicking “Click Here to Rot” or commenting on a qualifying Turkey Rot social media post.

New this year, participants can create or join teams for a chance to win a Tito’s-sponsored Thanksgiving celebration. Each eligible team member earns one sweepstakes entry for their team, up to 50 entries per team. Selected winners will receive $100 gift cards.

Tito’s is also selling Turkey Rot merchandise, including a sweatsuit, blanket, socks, robe and a new Finisher Flask designed as a playful take on a race medal. The company says 100% of net proceeds from merchandise sales will benefit Meals on Wheels America. The collection also includes holiday cocktail recipes, including a Tito’s Bloody Mary-thon and Turkey Rot Toddy.

The campaign puts a couch-bound spin on the traditional Thanksgiving Turkey Trot, encouraging participants to relax while supporting Meals on Wheels America’s work addressing senior hunger and social isolation.

“The Tito’s Turkey Rot is a fun way to turn a holiday tradition into something that makes a real difference for older adults who rely on Meals on Wheels for nutritious meals and meaningful connection,” Kristine Templin, chief development and marketing officer at Meals on Wheels America, said in a news release.

Tito’s first introduced the Turkey Rot in 2025. The 2026 campaign runs through Nov. 30, although the team sweepstakes has a separate deadline of Nov. 22. Eligibility restrictions apply, including exclusions for residents of California and Virginia. Full terms are available at the campaign website.