‘That’s What Makes Jack, JACK’: Jack Daniel’s Unveils New Global Campaign
(Photo: Jack Daniel’s)
This week, Jack Daniel’s unveiled its latest global campaign.
Created in partnership with Energy BBDO, “That’s What Makes Jack, JACK” is described by the brand as “a bold, rootsy return to what made Jack Daniel’s an icon.”
The campaign highlights the process of crafting Jack Daniel’s Tennessee whiskey, from its pure cave spring water to the maple charcoal the whiskey is filtered through and beyond.
Check out the campaign below:
Click here to see the highest-rated Jack Daniel’s whiskeys, according to the internet’s most trusted critics.
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