A ‘Heavy Hitter’ Speyside Scotch Brand Just Got a Sustainably Driven Packaging Facelift

The Speyside scotch whisky brand, The GlenAllachie, has new packaging. (Photo: The GlenAllachie)

On Tuesday, the Speyside-based scotch whisky distillery, The GlenAllachie, announced a packaging “rejuvenation” with sustainability in mind. The brand claims the updated bottles are in alignment with its new “whisky in good hands” tagline.

The colorful new labels are for the brand’s core portfolio of single malt scotches: the 10-year, 12-year, 15-year and 18-year. The GlenAllachie claims it chose a slanted label inspired by the architecture of the distillery and the “upward trajectory” of the brand. The GlenAllachie worked with Threebrand, a Scottish design agency to complete the project.

“The updated look sets out to modernize, premiumize and refine the brand, bringing the packaging in line with the quality inside the bottle,” The GlenAllachie Marketing Director Colette Savage said in a news release. “With an acceleration in demand for The GlenAllachie worldwide, the transformation was necessary to elevate brand credibility and strengthen its visual appeal on a global scale.”

Bottles with the revitalized logos have hit the shelves of specialty retail stores, per the brand.

The GlenAllachie collaborated with U.K. vendors exclusively to reduce the distillery’s carbon footprint and focused on implementing sustainably sourced paper, black and gold foils and a custom embossed glass bottle.

“A key stipulation of the project was to ensure we performed a rejuvenation rather than an overhaul,” Savage said. “Indeed, the iconic bottle and core range colors are integral to The  GlenAllachie’s brand identity and have been retained. The visual progression will aid in shaping the future of the brand as a heavy hitter within the Speyside single malt space.”

This follows October’s release of the brand’s Miekle Toir line, which is a range of peated single malts. The program consists of three expressions: The Original, The Sherry One and The Chinquapin One. The GlenAllachie sources peat from St. Fergus, and the whiskies undergo an initial fermentation period of 160 hours, according to the brand.

The launch marked the first release under the stewardship of Master Distiller Billy Walker. Walker additionally spearheaded the packaging rework for its core portfolio, according to the brand.

“We aimed to strengthen the brand story; the positivity and progress of the ‘angle’ reflects their continual drive for excellence and is also a direct nod to the brand home,” Threebrand Managing Director Garry Fortune-Smith said. “We worked closely with the GlenAllachie team to gain real insights and understanding, which has led to an outcome we’re all very proud of.”

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