Harrison Ford Takes on a New Role: The Face of Glenmorangie Single Malt Scotch Whisky

(Photo: Glenmorangie)

A little under five months after Harrison Ford was spotted in Scotland staying at the Glenmorangie House, the actor has been unveiled as the star of an ad campaign for the iconic scotch whisky brand.

Ford, best known for his iconic parts in “Indiana Jones” and “Star Wars,” will take on a new role as “the face of Glenmorangie Single Malt Whisky.” In this role, he’ll star in a series of 12 episodes and a hero film directed by Joel Edgerton, an Australian actor, producer and writer known for his roles in “The Great Gatsby,” “Zero Dark Thirty” and “Obi-Wan Kenobi.”

“I’ve spent my whole life watching commercials that follow an expected format and so I really like it when things are a little disruptive, fun, and irreverent,” Edgerton said in a news release. “It was nice that we got a chance within the very traditional industry of whisky to get behind the scenes, to subvert the seriousness that often goes into an advertising campaign and have fun with that. I hope that people get to see the short film and the full-length episodes – and enjoy them and share them around.”

The campaign, titled “Once Upon a Time in Scotland,” takes viewers behind the scenes of Ford’s journey to Glenmorangie, where he learns about “the skill and craftmanship that goes into making each bottle of its complex and elegant whisky,” according to the brand.

Per Glenmorangie, Ford will grapple with the nuances of Scottish pronunciation, learn about kilt etiquette and bond with locals over whisky. Glenmorangie says the content is all shot an style it describes as “unconventional” and “deliberately off-script.”

Ford will be joined on screen by the real Glenmorangie distillery team, as well as the brand’s flagship whiskies, Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Old.

“I loved working with the team at the Distillery — they were all great,” Ford said. “The whole process of filming was full of unanticipated joys: little unexpected moments. It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious. I think what Joel has produced has a certain charm to it, because it’s unpretentious and just amusing.”

“Once Upon a Time in Scotland” will roll out globally starting Tuesday in a variety of formats, which Glenmorangie says will include online video, connected TV, out-of-home formats, experiential, PR and social media.

The hero film can be viewed below:

Six full-length episodes and behind-the-scenes content will be available to view at glenmorangie.com. The rest of the series will release throughout 2025.

The video work is accompanied by photos shot by Australian fashion photographer Lachlan Bailey.

“Harrison Ford is the real deal: a true global icon, and a genuine whisky lover,” Glenmorangie President and CEO Caspar MacRae said. “It was a dream come true to collaborate on this campaign, and welcome him to our home in the Highlands to discover more about Glenmorangie. He is someone who has honed his craft over decades, which gives him a real appreciation for the dedication and skill of our distillery team. Like us, he’s not afraid to laugh at himself – and I think Joel has perfectly captured his authentic warmth, alongside his roguish sense of humour.

“We hope whisky lovers around the world will enjoy exploring the episodes, and learning more about the real people and places behind our whiskies, through Harrison’s eyes.”