Power Couple Goals: Chivas Regal Pairs Up With Husband-and-Wife Fashion Duo For ‘Black Tie’ Tracksuit Release

The Golden Hour Glow Up Set is intended to give power couples an excuse to unwind and reconnect. (Photos: Chivas Regal)

On Wednesday, the scotch whisky brand, Chivas Regal, announced it is stepping into the fashion space with the “Golden Hour Glow Up” set. The set hosts a suggested retail price of $150 and includes two tracksuits and the ingredients to create a Chivas Golden Rush cocktail at home.

The release is the latest portion of the brand’s aim at celebrating shared success. In December, Chivas debuted a 15-year-old whisky and its “United is the New Gold” campaign, which celebrates relationships and goes against hustle culture.

To create the tracksuits for the Golden Hour Glow Up Set, the brand hired husband-and-wife fashion designers Falguni and Shane Peacock.

“This partnership with Chivas feels so authentic to us and who we are as a couple and team that proudly supports each other and our shared success,” the Peacocks said in a news release. “This collaboration delves into the playful concept of Black Tie at-home that is relaxed, yet still elicits luxury cues through the lens of our design aesthetic – a tailored tracksuit that is also perfect for lounging.”

At New York Fashion Week, Chivas Regal hosted a Golden Hour Soiree, and celebrity power couples like Ashlee Simpson and Evan Ross wore their matching tracksuits at the event.

Celebrity power couples like Evan Ross and Ashlee Simpson (left) and James Conran and Coco Rocha (right) modeled the tracksuits designed by Falguni and Shane Peacock (center) at the event for New York Fashion Week.

“United is the New Gold celebrates the wealth of togetherness and we’re thrilled with Falguni and Shane’s creative interpretation, whose global success is a true testament to what can be accomplished as a pair,” Pernod Ricard Chivas Brand Director USA Emily Lane said in a statement. “The striking tracksuits blend boldness, modernity and status – while still flexing the luxury and distinguished heritage long associated with Chivas.

“This partnership elevates the notion of couple style and delivers the perfect backdrop for that Golden Hour timeframe – when partners can switch off from the grind and reclaim a moment of connection.”

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