Bowmore and Aston Martin’s Latest Whisky in ‘Exhilarating and Rewarding’ Collaboration Zooms Onto Shelves Just in Time For Holiday Season

Bowmore and Aston Martin announced the release of Bowmore Masters’ Selection Third Edition. (Photo: Beam Suntory)

On Wednesday, Islay scotch whisky distillery Bowmore and luxury car company Aston Martin announced the latest whisky in their partnership: Bowmore Masters’ Selection Third Edition. The release hosts a suggested retail price of $400.

After a rollout in the United Kingdom, Germany, Canada and China, Bowmore Masters’ Selection Third Edition is available in the U.S. for purchase. The 22-year-old single malt whisky was double-matured in European Oak casks seasoned with Oloroso Sherry and a mixture of American Oak hogsheads.

“In the creation of every individual Bowmore, we undertake an endless search for depth; of character, of flavor and with every step we capture the very essence of the past 240 years,” Bowmore Master Blended Ron Welsh said in a news release. “This stunning whisky celebrates this defining constant which drives, inspires and immerses us in this quest.”

The brands have held a partnership since 2020, and several high-profile whiskies have been released throughout it. Some have fetched eye-watering prices at auction. In May, the companies released a unique decanter of whisky that went up for auction at Sotheby’s and sold for nearly $300,000.

“Our quest is without compromise and could be called obsessive, but that is what makes use relentless in our approach,” Aston Martin Executive Vice Peresident and Chief Creative Officer Marek Reichman said. “Like Ron and his team, we push the bespoke nature of our craft to the limits in our pursuit of perfection. We never stop short or settle for anything but the best to achieve the beauty which defines us. This whisky is a testament to their passion, talent and human skill.”

The Bowmore brand describes the whisky as “powerfully rich,” and hosting a “captivating symphony of flavors.”

“This is without doubt the most exhilarating and rewarding of collaborations,” Welsh concluded.

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