The 22 Best Selling Scotch Whisky Brands of 2023
Chivas Brothers negotiated a deal with union members, avoiding a strike. (Photo: Chivas Brothers)
Despite the struggles scotch whisky faced in 2023, it still remains one of the more popular spirits categories today.
The industry faced uncertainty from looming tariffs and strikes yet still generated a whopping $7 billion in exports. The following best-selling scotch brands managed to pivot during a time of uncertainty and came out on top.
The Spirits Business recently released its annual Brand Champions report and shared a list of the best selling scotch whisky brands in 2023. Some of these names are icons of the category, while some are smaller names.
For each name on the list, we’ll make sure we share the brand’s parent company and how many cases of 9-liter spirits were sold in 2023.
Let’s have a wee dram and toast the following 22 scotch whisky producers that knocked it out of the park during a challenging year.
22 Best Selling Scotch Whisky Brands of 2023
22. Black Dog (United Spirits) 1.1 million
21. Vat 69 (Diageo) 1.2 million
20. Clan Campbell (Stock Spirits Group) $1.3 million
19. Old Parr (Diageo) $1.3 million
18. Bell’s (Diageo) $1.3 million
17. The Glenlivet (Pernod Ricard) $1.4 million
16. Teacher’s Highland Cream (Suntory Global Spirits) $1.4 million
15. Passport (Pernod Ricard) $1.5 million
14. Glenfiddich (William Grant & Sons) $1.7 million
13. 100 Pipers (Pernod Ricard) $1.8 million
12. White Horse (Diageo) $1.8 million
11. Sir Edward’s (La Martiniquaise-Bardinet) $1.9 million
10. Buchanan’s (Diageo) $2.4 million
9. Label 5 (La Martiniquaise-Bardinet) $2.4 million
7. William Peel (MBWS) $2.7 million
6. Black & White (Diageo) $3.2 million
5. Dewar’s (Bacardi) $3.3 million
4. William Lawson’s (Bacardi) $3.4 million
3. Grant’s (William Grant & Sons) $4.4 million
3. Chivas Regal (Pernod Ricard) $4.6 million
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