Bacardi Becomes Majority Owner of Teeling Irish Whiskey, Aims to Take Brand ‘to the Next Level’
Teeling Irish Whiskey now has a new majority owner: Bacardi. (Photo: Teeling Irish Whiskey/Instagram)
On Wednesday, Grocery Trader reported that Bacardi bought more shares of Teeling Irish Whiskey, making the spirits conglomerate the majority owner of the Irish whiskey brand. Bacardi additionally plans to distribute Teeling in six European markets.
“By becoming more integrated into the Bacardi portfolio of iconic brands and their distribution across Europe, we will open up more opportunities and reach for our brand,” founder Jack Teeling said, per Grocery Trader.
According to The Spirits Business, Bacardi intends to leave co-founders Jack and Stephen Teeling in charge of day-to-day operations and will distribute the Irish whiskey starting in January in Austria, Germany, the Netherlands, and the United Kingdom. The brand will distribute Teeling in Sweden and Belgium starting in February of 2024.
The Irish whiskey brand has been experimenting with distinctive aging processes and finishing casks of late.
Teeling released a 15-year-old Irish whiskey finished in ex-Mugi Shochu Japanese spirit casks in July. A month before, the brand released a whiskey that was matured in virgin Portuguese oak barrels, which we reviewed here.
“As a fifth generation Bacardi family member, I understand the bold decision made by the Teeling family to place its trust in us and use our expertise, resources and network to ensure more consumers can enjoy this incredible range of whiskeys,” Bacardi Regional President Ignacio Del Valle said according to Grocery Trader. “Bacardi will take Teeling to the next level and, together with Jack and Stephen, we will grow the brand’s reputation for craft and quality to fuel future success.”
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