‘Worth A Try’: Flavored Irish Whiskey Liqueur Brand Shanky’s Whip Drops Commercial Featuring a Jockey and… An Ostrich?

Shanky’s Whip is rolling out a new campaign for the flavored liqueur, featuring an ostrich. (Photo: Shanky’s Whip/Instagram)

On Thursday, The Spirits Business reported that the Irish whiskey brand, Shanky’s Whip Irish Whiskey Liqueur, is launching a televised ad campaign set to launch in the U.S. and South Africa. The “Worth A Try” campaign consists of three separate spots featuring an Irish jockey banned from horse racing according to, who has decided to give racing a try with an ostrich.

“We have been amazed at the success of Shanky’s Whip in so many countries which is down to the incredible taste and stand-out packaging,” founder Elwyn Gladstone said, according to The Spirits Business. “The leading markets are the USA and South Africa — so we are backing this up with original and fun television ads which we hope will grow awareness around St. Patrick’s Day.”

Shanky’s Whip is an Irish whiskey liqueur infused with flavors of vanilla and caramel.

The brand intends to release these commercials with the hopes that it will spread the word of this flavored spirit just in time for the March 17 holiday.

“The spirits market is incredibly crowded with new brands and we have worked hard to differentiate from the crowd,” Gladstone said according to The Spirits Business. “These ads are just one part of our marketing mix which includes consumer sampling, out-of-home advertising, social media and bartender outreach. Flavored whiskey is a huge category in the U.S. and around the world, and we think Shanky’s Whip, with its Irish provenance, is going to have major global appeal.”

A video from the quirky campaign can be viewed below:

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