‘Oppenheimer’ Star Cillian Murphy Narrates Jameson Campaign That Celebrates Those Who Don’t Take Life Too Seriously
Cillian Murphy was tapped to narrate the new Jameson campaign. (Photo: AP Photo/Joel Ryan)
The minds in the advertising department at Jameson understand that sometimes it’s a good thing not to take life too seriously. On Tuesday, the Irish whiskey brand announced its latest global campaign, “Must be a Jameson,” narrated by actor Cillian Murphy, best known for his roles in “Oppenheimer” and “Peaky Blinders.”
Jameson’s newest campaign was directed by the two-time Oscar-nominated writer and director, Bryan Buckley. Buckley is known for “The Pirates of Somalia” and “The Bronze,” in addition to various commercial and short films.
The lighthearted spots follow our hero, Jose, who manages to make lemonade out of lemons no matter what misfortune befalls him. A waitress spills sauce on his shirt? No problem. He takes a wrong turn on a boat ride? It’s chill. He must be a Jameson.
“Jameson is a serious whiskey that doesn’t take itself too seriously, and this new campaign is a lighthearted take on connecting people through their shared outlook on life,” Vice President of Marketing Johan Radojewski said in a statement from the brand. “Have you ever sat at a bar, saw a stranger and wondered if you’d be friends in another life? Next time, go say hello. After all, they could be a Jameson too.”
The campaign will be live in the U.S. across television, audio, social, out-of-home media and streaming channels. It will then go global in 2024. Those interested in viewing the campaign can check it out below:
In September, Jameson joined forces with Percival Menswear to launch limited-edition 1990s-inspired soccer shirts. The shirts were made in celebration of a “day in the life of your average British match-goer.”
The second series within the “Must Be A Jameson” campaign is set to launch in mid-November. The campaign, meant to sell Jameson Orange, is set to follow Julia, who has the same devil-may-care attitude as Jose.
The brand claims “Julia isn’t afraid of a little adventure and knows that if things take an unexpected twist, it’s usually for the best.”
We all could use a little bit of levity right now, and it seems Jameson’s latest campaign provides exactly that.
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