‘Slay, Nana!’: Skrewball Whiskey Taps Comedian Hannah Berner and her Influencer Grandmother to Launch Holiday Kit
Comedian Hannah Berner and her Nana joined forces with Skrewball Whiskey to spread some cheer this holiday season. (Photo: Skrewball)
On Thursday, Skrewball Whiskey, the peanut butter-flavored whiskey brand, announced a collaboration with comedian and podcast host Hannah Berner – and her influencer Nana, Vera DiLeo — to launch a holiday kit. The “Skrewball Sleigh the Holidays Kit” will be available in limited quantities from Dec. 7 through Dec. 31 for $47 from Sourced Craft Cocktails. The “shotcuterie board” is a boozy riff on the holiday classic, the charcuterie board, and comprises a 750-milliliter bottle of Skrewball, six branded shot glasses, Owen’s Nitro-Espresso Martini mix, smoked sea salt, a recipe card and the board itself.
“I’ve always loved the holidays, and now I have a reason to look forward to hosting friends and family during this time of year,” Berner said in a news release. “The Skrewball shotcuterie board is such a fun addition to any festive gathering. It’s also Nana-approved.”
Berner appeared in a series of promotional videos, some of which were posted to Instagram.
In one video, Berner spends some time in the kitchen getting ready for a holiday party with her Nana, who is clad in a silk dressing gown.
“Wow, Nana. You’re really goin’ all out for your first Skrew… ball. Is that what you’re wearing?” Berner asks her grandmother.
DiLeo responds by removing her robe and revealing an elegant evening gown, to which Berner responds, “Slay, Nana!”
The two enjoy a shot of Skrewball before the festivities begin.
“We’ve combined two major party crowd-pleasers, the charcuterie board and shots, to create the ultimate holiday party must-have this season,” Skrewball Whiskey co-founders Steven and Brittany Yeng said. “Paired with the relaunch of the limited-edition Skrewball Eggnog, available only during the holiday season, we know Skrewball will play a role in this joyous time of year rooted in tradition and gathering.”
About Skrewball Whiskey
Skrewball was founded by Steven Yeng and his wife, Brittany, a former chemist turned lawyer. Steven Yeng is a refugee from Cambodia who immigrated to the U.S. and ran a bar in San Diego. Steven fell in love with peanut butter in America and began using it in his signature cocktail at the bar.
Brittany used her chemistry knowledge to help Steven turn his best-selling cocktail into a shelf-stable flavored whiskey with an ABV of 35%, and thus Skrewball Peanut Butter Whiskey was born. In March, the brand was acquired by Pernod Ricard.
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