Peanut Butter-Flavored Whiskey Brand Skrewball Taps NSYNC’s Joey Fatone to ‘Skrew the Usual’ for Derby Season
American singer, dancer, actor and television personality Joey Fatone arrives at the Los Angeles Special Screening Of DreamWorks Animation And Universal Pictures’ ‘Trolls Band Together’ held at TCL Chinese Theatre IMAX on Nov. 15 in Hollywood, Los Angeles, California. Fatone is partnering with Skrewball, the peanut butter-flavored whiskey brand. (Photo by Xavier Collin/Image Press Agency/Sipa USA)(Sipa via AP Images)
On Tuesday, Skrewball, the popular peanut butter-flavored whiskey brand, announced that it’s teaming up with NSYNC’s Joey Fatone to “Skrew the Usual.” The partnership is highlighted by the release of a hat for horse racing season. The hat is fitted with holders crafted to carry miniature 50-milliliter bottles of Skrewball.
“Partnering with Skrewball to celebrate the start of horse racing season and its biggest event felt like such a natural fit. The brand’s take on ‘Skrewing the Usual’ and having fun aligns perfectly with what I strive for as an entertainer,” Fatone said in a news release. “As someone who thrives on pushing boundaries and captivating audiences, this collaboration presents an opportunity to inject creativity and excitement into a sport that I love so much.”
The Skrewball Race Day Hat is being given away via a sweepstakes that can be entered here.
Fatone will wear the hat during special appearances at select events around Louisville, according to Skrewball.
The Skrewball Race Day hat (Photo: Skrewball)
Beyond the hat, Skrewball unveiled a selection of race-inspired cocktails, including a PB&G Mule and Peanut Butter Old Fashioned.
“Horse racing is an iconic part of the summer season, and we’re thrilled to be part of it as we partner with the incredibly talented Joey Fatone,” Skrewball Whiskey co-founder Steven Yeng said. “At Skrewball, we’re always looking for fresh and exciting ways to engage with consumers. Teaming up with Joey allows us to amplify that ethos and bring it to life in dynamic new ways.”
Skrewball PB&G Mule Recipe
The Skrewball PB&G Mule. (Photo: Skrewball Peanut Butter Whiskey)
- 1.5 parts Skrewball
- 1-2 parts Pomegranate Juice
- 1 part Lime Juice
- 4 parts Ginger Beer
- Add ice and garnish with lime
- Optional: Add mint
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