Fireball Cinnamon Whisky Releases Oh-So-Spicy Red Lipstick To Celebrate Taylor Swift and Travis Kelce Just in Time for The Super Bowl

Fireball Cinnamon Whisky is entering the beauty space with a bold red lipstick. (Photo: Fireball Whisky)

Get your game face on: Fireball Cinnamon Whisky announced the release of a bold, red, cinnamon-flavored lipstick Monday, just ahead of Super Bowl Sunday. The lipstick was inspired by the signature red hue the music phenomenon — and Grammy-award-winning record-breaker —Taylor Swift wears and her relationship with the Kansas City Chiefs tight end Travis Kelce.

The lipstick is available for purchase here, priced at $13.87.

Fireball Whisky says it chose to price the lippy at the “easter-eggish price” because 13 is Swift’s favorite number, and Kelce wears 87 for the Chiefs. It can be available for purchase.

“This football season has enchanted an army of new fans, inspiring them to turn up the heat at game time in response to a love story the world knows all too well at this point,” Fireball Whisky Global Brand Director Danny Suich said in a news release. “When we introduced Fireball Cinnamon Delight, fans loved that and we added a little heat by daring to go where no whisky brand has gone before, so it was a no brainer to make this widely available for the big game.”

The lipstick is cinnamon-scented and -flavored. It was initially teased in October, and the brand said the official color of football season was red.

“There are a lot of new football fans in the stands these days who may be looking for a bold way to support their favorite team or tight end with a spicy RED new look, and, as always, Fireball is here to help,” Suich said when the lipstick was teased. “Because in our opinion, every touchdown should taste like a championship parade.”

Taylor Swift, Travis Kelce and Football

Taylor Swift’s attendance at Kelce’s games has been widely documented in the media.

An article published Jan 31. in Marie Claire claimed Swift’s appearances at football games have encouraged more women to develop an appreciation for the sport.

Kylie Kelce, Travis Kelce’s sister-in-law, expressed support for Swift’s appearances at games:

“To see that other young girls are getting involved and that they want to sit down and cheer with their dads or they’re finding their own reason to be interested, it’s only something that can be painted in a positive and exciting light,” She said, according to Marie Claire. “It’s just another way to encourage girls to appreciate the sport.”

Though Swift is shaking up demographics at football games, she has received some backlash as some view the mega-star’s presence at games as a “distraction.”

In a piece published by Us Weekly, athletes leaped to Swift’s defense over these ridiculous claims which were steeped in misogyny.

“I mean, they show celebrities at games all the time,” the retired football star J.J. Watt said, per Us Weekly. “Don’t act like we don’t show male celebrities at games all the time.”

Swift has had to navigate some unpleasant reactions from a few of what Kelce refers to as “Brads” and “Chads,” yet the musician has handled it with grace.

“They lose a game, [some will say] it’s because of her. And they win a game [some will ask], ‘Why [are] the cameras on her?’ But I like it,” retired tight end Shannon Sharpe said, according to Us Weekly. “I like her being at the game. She brings a different set of eyeballs to the game. There are a lot of young girls and women that are watching the NFL football that could care less about that. And so the NFL’s, like, ‘Hey if we get new eyeballs, we get new customers, we’re onboard.”

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