Barbecue Whiskey Sizzles Its Way Into the US and Celebrates ‘The Fabric of the American Culinary Experience’

Barbecue Whiskey

On December 21, Foodbeast reported the launch of what it refers to as the “world’s first,” barbecue whiskey. Kurvball, “The Original Barbecue Whiskey,” is now rolling out across the United States to the joy of grill enthusiasts everywhere.

The savory barbecue whiskey was unveiled to the world with Southern Glazer’s Wine and Spirits as the Official Whiskey Sponsor of 2023 at the World Food Championships (WFC.)

“Kurvball experienced tremendous success in our early soft-launch markets like Wisconsin, Texas and Missouri,” Chief Operating Officer of The Kurvball Whiskey Company Monica Badlani said according to Foodbeast. “The demand from chain retailers and consumers all over the United States prompted us to roll out nationally at a pace that is unusual for a brand with no celebrity marketing. We were thrilled to announce our national launch at the 2023 World Food Championships and celebrate all things BBQ — the fabric of the American culinary experience.”

Foodbeast reports that the flavored whiskey is described by fans as tasting like “ribs” or “BBQ chips.”

The 68-proof flavored whiskey hosts a suggested retail price of $24.99 and is available nationwide.

2023, the year of — flavored whiskey?

It seems like all eyes in the whiskey industry are on the flavored category. According to Vantage Market Research, the flavored whiskey category is currently valued at 27.9 billion and is projected to reach a value of 47.1 billion by 2030.

An eclectic variety of flavored spirits launched this year.

February saw the release of Buchanan’s Pineapple-flavored scotch whisky.

In October, the founder of Rabbit Hole Distillery unveiled Mash and Mallow, a s’mores-flavored whiskey.

Some other flavored spirits verged upon the more experimental, including a release of trout-flavored brandy from Tamworth in November and a Doritos Nacho Cheese-flavored spirit in December.

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Cynthia Mersten is an Editor for Bottle Raiders and has worked in the Beverage Industry for eight years. She started her career in wine and spirits distribution and sold brands like Four Roses, High West and Compass Box to a variety of bars and restaurants in the city she calls home: Los Angeles. Cynthia is a lover of all things related to wine, spirits and story and holds a BA from UCLA’s School of Theatre, Film and Television. Besides writing, her favorite pastimes are photography and watching movies with her husband.