Wild Turkey Bourbon Unveils Spring Concert Series With ‘Pretty Little Poison’ Singer Warren Zeiders to Headline
Warren Zeiders is set to headline Wild Turkey’s 101 Bold Nights concert series in May. (Photo: Amy Harris/Invision/AP)
Wild Turkey Bourbon announced on Thursday that the country singer Warren Zeiders is set to headline the brand’s 101 Bold Nights concert series as the musical event enters its third year. Zeiders rose to prominence after his song “Pretty Little Poison” reached number one on Billboard Country Airplay in March.
Wild Turkey’s 101 Bold Nights Concert series is a partnership between the bourbon brand and iHeartMedia which benefits Spaceflight Records. The nonprofit label supports developing artists within the music industry. The bourbon brand claimed it would be enhancing the concert series with “intimate fan experiences,” starting May 10 in Fort Worth, Texas. Zeiders will be performing a portion of his set at the event.
“We launched 101 Bold Nights as a way to tell the bold stories of artists that share Wild Turkey’s trailblazing spirit, and through this concert series, we’re also able to support emerging musicians who are committed to following their passions,” Campari America Vice President of Marketing Andrea Sengara said in a news release. “The idea was inspired by the steadfast dedication and conviction of the people who built Wild Turkey and its legacy — that same passion and commitment exists across all industries, and we’re excited to celebrate it with this initiative. It’s been an honor to partner with musicians, such as Warren Zeiders, who authentically embody Wild Turkey’s bold spirit.”
In September 2022, when Wild Turkey was partnered with Matthew McConaughey, the whiskey brand and actor announced the launch of the mentorship #101BoldNightsMusicMentorship, which was a part of the collaboration with Spaceflight Records. The mentorship winners were offered professional advice from the Austin-based nonprofit record label.
This year, Wild Turkey will be donating $100,000 to the organization.
Zeiders’ first concert is set to take place in Charlotte, North Carolina on May 29. The bourbon brand will be offering a sweepstakes, allowing fans of the artist to win tickets to watch him perform live at the event. Those interested in entering can learn more by visiting iHeartRadio’s website.
“I’m excited to team up with Wild Turkey to support those who go after their dreams,” Zeiders said. “Beyond the notes and words, music is all about bringing people together and finding your crew. The songwriters and fans all have so many stories and ideas, and I’m happy to partner with Wild Turkey to continue to help bring everyone together.”
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