Wild Turkey Trots Over to Texas as Campari Becomes Official Bourbon and Tequila Partner of FC Dallas
Campari was tapped as the Official Spirits Partner of the FC Dallas soccer club. (Photo: FC Dallas)
FC Dallas announced on Tuesday that it officially partnered with Campari America, and the spirits supplier’s bourbon and tequila brands are now exclusive partners of the football club for the duration of the three-year contract. Wild Turkey will be the Official Bourbon of FC Dallas, and Espolòn Tequila will be the club’s Official Tequila.
“Campari is excited to partner with FC Dallas and showcase our diverse portfolio, including Wild Turkey, Longbranch and Espolòn Tequila, across the city and at Toyota Stadium – a buzzing venue in the heart of Texas,” Campari Head of U.S. Marketing Andrea Sengara said in a news release. “The Club’s fanbase is extremely engaged and passionate, and through this partnership, we’re looking forward to elevating the FC Dallas fan experience even further over the next three years.”
Fans of the soccer team will be able to experience branded bars at Toyota Stadium and enjoy Wild Turkey 101 Bourbon, Longbranch Bourbon and Espolòn Tequila. Campari will also be featured in a partnership for FC Dallas Watch Parties throughout the major Texas hub. A full schedule of watch parties is still in the works, but those interested in learning more can click here.
FC Dallas beat the San Jose Earthquakes 2-1 on Saturday thanks to a goal scored by Dante Sealy, the FC Dallas Forward. This year appears to be a promising one for the soccer club, whose head coach, Nico Estévez has been shaking things up from a tactical standpoint, according to the Dallas Morning News.
“I want to make an attractive team for the fans, a team that scores goals,” Estévez said. “We have a new idea of work. It is an exciting stage for me as a coach and also for the players because they have to be very attentive to the way we are doing things now.”
The team is owned by Dan Hunt, who is part of the family that owns the Kansas City Chiefs.
“We are thrilled to welcome Campari to the FC Dallas Family,” FC Dallas Vice President of Partnership Marketing Megan Miller said. “Campari’s brands will amplify our in-stadium premium offerings for our fans at Toyota Stadium, and we are excited to showcase them in multiple areas this season.”
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