The San Antonio Spurs Now Have Their Own Bourbon, Courtesy of Texas’ First Whiskey Distillery
(Photo: Garrison Brothers)
On Tuesday, Garrison Brothers Distillery — Texas’ first legal bourbon distillery — and the San Antonio Spurs unveiled a limited-edition Spurs Single Barrel bourbon tied to the return of the team’s Nike NBA City Edition uniforms for the 2025-26 season. The 94-proof single-barrel bourbon comes in a collector’s bottle dipped in silver and blue wax, intended to match the 1990s-era Fiesta colors, with a label modeled on the updated uniform design.
The bottle is sold in a custom branded bag sporting the Spurs’ Fiesta colorway.
The release expands a multi-year partnership formed in 2023 that made Garrison Brothers an Official Partner of the Spurs. The Frost Bank Center features a Garrison Brothers Bourbon Bar on the north side of the Frost Club, where the distillery’s bourbon and seasonal cocktails are served.
“Our ongoing partnership with the San Antonio Spurs means a great deal to Garrison Brothers,” Garrison Brothers Head Marketing Dude Rob Cordes said in a news release. “With this new Spurs Single Barrel release, we aim to elevate the fan experience by combining the finest Texas traditions with innovative craftsmanship.”
The bottle carries a suggested price of $109.99. Garrison Brothers will sell 180 bottles at its gift shop in Hye, Texas, with another 1,200 bottles going to San Antonio retailers.
Frank Miceli, chief commercial officer for Spurs Sports & Entertainment, said the release reflects the Spurs’ focus on local ties.
“It’s been truly rewarding working on this partnership with Garrison Brothers over the last few years,” he said. “This special bottle of Texas’ best bourbon honoring the return of our City Edition uniforms and Fiesta colors is just one of the many ways we look to celebrate our local roots and elevate the fan experience alongside great partners like Garrison Brothers.”
Garrison Brothers Distillery, founded in 2006, produces bourbon on a 100-acre ranch in Hye. The distillery operates tasting rooms, tours and events and sells its whiskey in 48 states. Spurs Sports & Entertainment oversees several sports teams and venues in South Texas, including the San Antonio Spurs, Austin Spurs and San Antonio FC.
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