Coors’ Bourbon Brand Just Dropped a Special Bottle for Lainey Wilson’s Tour

(Photo: Coors Spirits Co.)

Coors Spirits Co.’s Barmen 1873 Bourbon on Tuesday released a limited-edition commemorative bottle in partnership with country artist Lainey Wilson to mark the U.S. leg of her Whirlwind World Tour.

One thousand cases of the Lainey Wilson Whirlwind World Tour Commemorative Bottle will be available in select markets that align with Wilson’s concert stops, including Nashville, Dallas, Denver, Chicago and Tampa. The whiskey within the limited-edition bottles is Barmen 1873’s standard 92-proof bourbon, which has a Raided Score of 83 based on reviews from trusted critics.

The packaging features a full design inspired by Wilson’s style and career, including individually numbered bottles, a “2025 Tour” belly band, branded tax strip, tour emblem and “Whirlwind World Tour Release” designation.

“This bottle of Barmen 1873 has my name written all over it — literally — and it’s coming on the road with us,” Wilson said. “My limited-edition Whirlwind World Tour release of Barmen 1873 can be found along the tour route through 2025.”

The collaboration is part of a multi-year partnership that began in 2024, when Wilson became Barmen 1873’s first official artist partner. The brand supported her “Bell Bottom Country” pop-up in Nashville that benefited the Heart Like a Truck Fund and has since integrated into her performances, events and online presence.

Barmen 1873 was introduced by Coors Spirits Co. in 2023 as part of Molson Coors’ expansion into spirits. The company also produces Five Trail Blended American Whiskey and owns Blue Run Spirits.