Kyle Busch Launches Limited-Edition Rebel Bourbon in Partnership with Richard Childress Racing

A Kyle Busch bourbon has arrived from Rebel Bourbon, alongside Richard Childress Racing. (Photo: Rebel Bourbon)

Rebel Bourbon, the official bourbon of Richard Childress Racing, unveiled a limited-edition release on Wednesday: the Kyle Busch 108 Single Barrel Bourbon. This product was crafted in partnership with two-time NASCAR Cup Series Champion Kyle “Rowdy” Busch and is available nationwide.

Each barrel of Kyle Busch 108 Single Barrel Bourbon was chosen by Busch himself. The bourbon is bottled at 108 proof. This limited-edition spirit is distilled from Rebel Bourbon’s original wheated mashbill, which dates back to 1849. Aged for four years, the bourbon is said to boast a rich flavor profile that delivers a smooth yet robust taste with subtle hints of spice.

Only 5,000 cases (six bottles per case) have been produced, making this a rare and exclusive release. Each 750-milliliter bottle has suggested retail of $39.99.

A Collaborative Effort Between Kyle Busch and Rebel Bourbon

“We wanted to do something we’ve never done before, in the spirit of living against the grain and doing things your own way, and KB 108 is the perfect answer,” Rebel Bourbon Brand Manager Philip Lux said in a news release. “Kyle selected every barrel for this one-of-a-kind release, with the guidance of Master Distiller John Rempe. Each bottle is hand-bottled, which adds a rebellious character and unique flavor to every sip.”

The bottle’s label features Busch’s signature, barrel number, and the RCR logo, making each bottle a collectible item for fans of both Rebel Bourbon and NASCAR.

“I had fun picking barrels on my own terms for this special limited-edition release,” Busch said. “This sponsorship is all about living life with a rebellious spirit, and I’m proud to have my name on every bottle. I’m excited for fans to experience something new from Rebel Bourbon and RCR.”

Rebel Bourbon and Richard Childress Racing Partnership

The release of Kyle Busch 108 Single Barrel Bourbon is the latest in Rebel Bourbon’s partnership with Richard Childress Racing. Rebel is a multi-race sponsor of the No. 8 Chevrolet, which Busch drives in select NASCAR Cup Series races, including the upcoming EchoPark Automotive Grand Prix on March 2 in Austin, Texas.

In addition to the special release, Rebel Bourbon has also launched a new paint scheme for the No. 8 car, inspired by the American white oak barrels that bourbon is aged in.

Find the Kyle Busch Bourbon Near You

Fans of both bourbon and NASCAR can find Kyle Busch 108 Single Barrel Bourbon at retailers nationwide.

For more information on upcoming releases and to locate Rebel Bourbon products in your area, visit RebelBourbon.com and RCRRacing.com.