Back in Black: Jim Beam Brings Back ‘Coveted’ Whiskey as National Bourbon Day Draws Near
Jim Beam announced the return of its popular bourbon, Jim Beam Black, now bearing a 7-year age statement. (Photo: Jim Beam)
Jim Beam announced on Wednesday the debut of its newly designed and “coveted” Jim Beam Black. The bourbon now bears a 7-year age statement and hosts a proof of 90. It has a suggested retail price of $24.99.
The brand shared in a news release that father-and-son master distilling duo, Fred and Freddie Noe, guided the aging process for this bourbon. Jim Beam Black hosts aromas of caramel, vanilla bean and “warm oak,” according to the brand.
In May, Jim Beam Black won a Double Gold Medal at the 2024 San Francisco World Spirits Competition.
The brand suggests enjoying Jim Beam Black on the rocks, While Fred Noe claims it’s best enjoyed “any damn way you please!”
Jim Beam Kicks Off a Multi-Year US Soccer Partnership
On Monday, Jim Beam announced that it is entering a multi-year sponsorship partnership with the U.S. Soccer Federation. The brand shared that it intended to kick off the partnership with a series of block parties in neighborhoods where games are set to take place. Jim Beam intends to be featured at the U.S. Women’s, U.S. Men’s and Extended National Team games throughout the U.S.
The first block party took place Wednesday in Orlando, Florida right before the U.S. National Team played against Brazil. Live music, interactive games and food were featured at the event.
ESPN reported on Tuesday the game ended in a 1-1 draw, and the United States recovered from its 11-match losing streak. Before Tuesday’s game, the U.S. lost to Colombia, 5-1.
As for the Suntory Global-owned brand, it intends to continue supporting soccer and even expressed ambitions of participating in the U.S. co-hosted 2026 FIFA World Cup.
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