Lainey Wilson Is Opening a Nashville Bar in Partnership With Coors’ Bourbon Brand — But It Will Only Be Open for 3 Days
Lainey Wilson is teaming up with Molson Coors’ bourbon brand. (Photo: Barmen 1873)
Country music sensation Lainey Wilson is teaming up with a bourbon brand to open a bar in Nashville. The catch? It will only be open for three days.
On Wednesday, Barmen 1873 Bourbon announced the partnership with Wilson — the Molson Coors-owned brand’s first time teaming up with a celebrity.
The brand and singer are kicking off the multi-year partnership by opening a Wilson-themed pop-up bar named the Hold My Bourbon Bar in Nashville, Tennessee. Wilson will also bring Barmen 1873 on the road with her for her “Country’s Cool Again Tour.”
According to the brand, the bar will be “completely decked out in Lainey’s western flair” and will play her music. It will also serve cocktails made with Barmen 1873 Bourbon that are inspired by Wilson.
“2024 has been an incredible year so far, and I’m thrilled to have Barmen 1873 Bourbon come along for the ride,” Wilson said in a news release. “Together, we’ll create memories for all my fans, starting with the Hold My Bourbon Bar, which will serve some delicious cocktails that I had the pleasure of helping create.
“I’m also so excited to share that 100% of the proceeds will support my Heart Like A Truck fund to help give back to communities and organizations across the globe.”
Hold My Bourbon Bar will be open 6:30-11 p.m. CT April 5-6 and 4:30-9 p.m. CT April 7 at GoodTimes Full Service Bar in Nashville. Tickets are required for entry and are available here for $10. The purchase of a ticket grants visitors access to the bar, two free drinks and light bar bites. Attendees must be 21 or older.
“Music and bourbon are the perfect pairing, and together, they hit all the right notes,” Coors Spirits Co. Director of Marketing Alan Bremerkamp said. “Just like Barmen 1873 Bourbon, Lainey Wilson breaks barriers and is blazing her own path, which makes her the perfect artist for us to collaborate with.”
The Lainey Wilson-Inspired Cocktails at Hold My Bourbon Bar
- Wildflowers Old Fashioned: Inspired by Wilson’s song “Wildflowers and Wild Horses,” this is made with Barmen 1873 and the drinker’s choice of grapefruit syrup or rose honey syrup.
- Buckle Up: Inspired by Lainey Wilson’s song “Heart Like A Truck,” this is made with Barmen 1873 Bourbon, pineapple juice, lemon juice, cinnamon syrup and Angostura bitters.
- Wild Horses Manhattan: Named after Wilson’s fan group, this is made with Barmen 1873 Bourbon, coffee liqueur, simple syrup, orange bitters and chocolate bitters. Despite the “Manhattan” name, there’s no vermouth in the recipe.
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