Chicken Cock Whiskey Announces Final Partnership of Reserve Cask Program With This Apparel Brand
Chicken Cock announced a collaboration with Criquet Shirts, a Texas brand. (Photo: Chicken Cock/Criquet Shirts)
On Tuesday, Chicken Cock Whiskey announced the fourth and final partnership within The Famous Old Brand’s Reserve Cask Program, and the historic whiskey brand has tapped the Texas brand Criquet Shirts.
Called The Players Bundle, the package includes a distinctive polo shirt designed by Criquet Shirts coupled with a single-barrel bourbon. selected by Criquet’s founders, Hobson Brown and Billy Nachman. The bourbon is presented in a custom-designed bottle that is a collaboration between the two brands.
“Hob and I, like many of our customers, love sipping on a great whiskey,” Nachman said in a statement. “We love the Chicken Cock brand, the history, the packaging and the overall vibe of the company. It’s in line with Criquet’s brand ethos and desire to produce high-quality products with a laid-back attitude. We take what we do seriously without taking ourselves too seriously.”
The bundle is available on Chicken Cock’s website for $225.
This collaboration follows the release of a collaboration with Ampal Creative, a hat company, on Nov. 3. Those who purchased the bundle would receive a specialized, limited-edition hat from the clothing brand.
Before that, Chicken Cock tapped the professional golfer, Kevin Kisner on a release of a high-proof bourbon that clocked in at a whopping 123.2 proof.
As for The Players Bundle, the bourbon hosts a mashbill of 80% corn, 11.5% rye and 8.5% malted barley. Just 150 bottles are available of the 120.6-proof bourbon.
Nachman and Brown sampled three of Chicken Cock’s 8-year-old bourbon barrels and chose a barrel that hosted “caramel notes and a buttery flavor profile.”
“Chicken Cock has already made in-roads in the world of golf with its Kevin Kisner partnership, and with our presence in the golf and lifestyle markets, we felt like it was a match made in whiskey heaven,” Nachman concluded. “Plus, Chicken Cock’s vintage-inspired bottles look pretty cool paired with our vintage-inspired Players Shirts!”
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