Angel’s Envy Looks to Twitter to Keep Bourbon Coming by Planting new American oak

Angel’s Envy will plant an American white oak tree every time a Twitter user posts a picture of themself with their favorite Angel’s Envy using the hashtag “#ToastTheTrees.”

Angel’s Envy is looking to its Twitter followers to help plant American white oak trees for its future bourbon barrels.

To support the future of bourbon, #ToastTheTrees. Every time you use the hashtag with an Angel’s Envy drink, we’ll plant a new White Oak tree to supply the bourbon barrels of future generations — and keep the bourbon bottles of tomorrow full. pic.twitter.com/wYLdA9BQVm

— Angel’s Envy (@Angels_Envy) September 15, 2021

To participate, Twitter users are encouraged to post pictures of themselves with a pour of their favorite Angel’s Envy using the hashtag #ToastTheTrees. Angel’s Envy will plant an American white oak tree every time someone does, potentially producing thousands of trees and thereby investing in their future.

Bourbon is made by using American white oak for the barrels’ wood, a practice that can be incredibly hard on the environment. The company hopes to get loyal customers involved with the plan to maintain a sustainable approach and boost visibility — an intelligent move for the bourbon brand to combat the negative environmental impact.

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