Wolves Whiskey Teams Up With Sportswear Brand to Drop Single Malt and Fashion Collection Inspired by ‘Iconic Underdogs, Outsiders and Anti-Heroes’
Wolves Whiskey unveiled a collaboration with UNDEFEATED, a sportswear brand. (Photos: Wolves Whiskey)
On Thursday, Wolves Whiskey announced the return of a collaboration with the sportswear brand UNDEFEATED. The brands are joining forces once more to unveil bundles that include a California whiskey and a limited-run fashion collection inspired by “iconic underdogs, outsiders and anti-heroes immortalized throughout film and art,” according to both brands.
The common denominator between the brands is James Bond (not the spy), who is a co-founder of both Wolves Whiskey and UNDEFEATED.
UNDEFEATED’s collection includes a post-work-out robe, crewneck, chino twill hat and water bottle.
The post-work-out robe from Wolves Whiskey’s collaboration with UNDEFEATED.
“After successful Wolves x UNDEFEATED collaboration at the end of 2022, we’re excited to partner again on another collection that emulates both brands’ identities,” Bond said in a news release. “Each piece reflects our shared commitment to quality, craftsmanship and design while also converging to create a lifestyle experience our communities will covet.”
Wolves Whiskey is a brand that’s no stranger to the fashion world. Bond’s history with UNDEFEATED aside, Wolves Whiskey co-founder Jon Buscemi is a fashion designer who founded the popular hot sauce brand Truff.
The brand is known for its distinctive approach to whiskey making, where it takes craft beer and distills it into a hoppy whiskey.
For the brand’s collaboration with UNDEFEATED, the whiskey included in the limited release is considered a “California heritage whiskey,” and both brands expect to sell through it fast.
“Working under a shared ethos, we had the vision to push boundaries,” Wolves Whiskey President Jennifer Marks said in a statement. “We’ve crafted a six-year-old, 106-proof American Single Malt that was recently designated as collectors’ status. It’s a one-of-a-kind custom liquid that cannot be replicated, even by us.”
The collaboration will be released to the public starting April 30. Those who want to reserve a slot for future allocations for Wolves Whiskey can click do it by visiting the brand’s website.
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