Olympic Snowboarder Shaun White Taps High West Distilling for Merch Drop

Shaun White waves after competing in the men’s halfpipe finals at the Winter Olympics, Feb. 11, 2022, in Zhangjiakou, China. White is starting a season-long halfpipe league that will offer $1.5 million in prizes in hopes of pulling together what has long been a spread-out, confusing action-sports calendar. (AP Photo/Francisco Seco, File)

On Oct. 15, High West Distillery announced the drop of a limited-edition merch collection with WHITESPACE, the brand of five-time Olympic snowboarder Shaun White.

Twenty percent of proceeds from the collection will benefit High West’s Protect the West initiative. The funds will go to an environmental nonprofit, Protect our Winters.

(Photo: High West)

“At WHITESPACE, we aim to strike the perfect balance between technical performance and timeless, quality style, so it was important to create a brand that performs well on the mountain while looking great for après ski or in a big city. That’s what sets us apart,” White said in a news release. “This same mindset defines our collaboration with High West. They take the same approach when crafting their whiskeys, which are classic and high quality, and on-premise at their hospitality locations. The High West Saloon, located at the base of Park City mountain, is a ski-in, ski-out gastropub, and this collection reflects that lifestyle — gear that can take on the slopes, and then have you looking fashionable as you enjoy a hot toddy or Old Fashioned at the Saloon for après ski.”

Available while supplies last, the collection comprises two $119 Merino Baselayer Mockneck tops — one for men and one for women — and a $34 neck gaiter.

(Photo: High West)